Digital Marketing Director
RingCentral - Belmont, California, United States, 94002![RingCentral](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at RingCentral
Overview
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Overview
Develop and implement the digital marketing strategy, including audience targeting, media planning, and execution across multiple digital channels.
Align digital marketing strategies within broader marketing initiatives to ensure cohesive and effective campaigns.
Direct media planning efforts across Paid Search, Paid Social, Display, Video, and other digital marketing channels.
Continuously optimize channel performance by adjusting tactics based on data-driven insights and market trends.
Manage and allocate the digital marketing budget, ensuring efficient use of resources to maximize ROI.
Monitor budget pacing and key metrics, providing accurate forecasts and recommendations for budget adjustments.
Deliver detailed insights and performance metrics across platforms, placements, and campaigns.
Collaborate with analytics teams to design testing plans and measure the impact of media efforts, ensuring continuous improvement.
Implement and oversee testing strategies, including A/B testing, audience segmentation, and new channel exploration.
Stay ahead of industry trends by testing emerging channels and technologies to identify new opportunities for growth.
Work closely with brand, creative, product, data, and engineering teams to develop integrated marketing campaigns.
Enhance coordination and resource planning across all marketing functions, ensuring alignment with overall business goals.
Desired Qualifications:10+ years of experience in digital marketing with a focus on performance marketing, media planning, and strategy development.
Proven track record in leading and growing high-performing teams.
Strong experience in media mix optimization, attribution, and integrated marketing strategies.
Excellent financial management and analytical skills, with the ability to optimize marketing spend based on performance.
Strong critical thinking and problem-solving abilities, with a strategic mindset that can translate data into actionable insights.
4+ years of leadership experience, with a proven ability to manage cross-functional teams and build strong partnerships both internally and externally.
Exceptional collaboration skills, with experience managing relationships with agencies, partners, and stakeholders.
A proactive, entrepreneurial approach with the discipline to drive growth and achieve business results.
Creativity and a passion for continuous learning and improvement in a fast-paced, dynamic environment.
Bachelor’s degree in Marketing, Business, or a related field. An advanced degree is a plus.
What we offer:Comprehensive medical, dental, vision, disability, life insurance
Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
401K match and ESPP
Paid time off and paid sick leave
Wellness programs including 1:1 coaching and meditation guidance
Paid parental and pregnancy leave and new parent gift boxes
Family-forming benefits (IVF, Preservation, Adoption etc.)
Emergency backup care (Child/Adult/Pets)
Pet insurance and Pet Telehealth
Employee Assistance Program (EAP) with counseling sessions available 24/7
Free legal services that provide legal advice, document creation and estate planning
Employee bonus referral program
Student loan refinancing assistance
Employee perks and discounts program
RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets.RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.About RingCentralRingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone (MVP) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations, please click on the following
link
to learn more about how we can assist you.If you are hired in Colorado, California, Hawaii, Nevada, New York, Maryland, Washington, Connecticut, Rhode Island, the compensation range for this position is between $151,000 and $280,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.
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