Digital Marketing Consultant
BetasharpInc - San Mateo, California, United States, 94409![BetasharpInc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BetasharpInc
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Overview
Leverage strong experience in digital marketing, including Google Analytics, GTM, Google Ads, SEO, Pay-Per-Click (PPC) analysis, KPI tracking, and data analysis.Performance Analysis:
Analyze performance data and optimize campaigns for better results, developing strategies to improve ROI.Analytics Strategy:
Develop and execute comprehensive analytics strategies, including dashboarding, to track and report on marketing performance.Tool Proficiency:
Utilize tools such as Hotjar, SiteImprove, and others to enhance data analysis and user experience.Campaign Management:
Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI.Competitive Monitoring:
Monitor competitors activities to identify new strategies that may impact business goals.Digital Campaigns:
Successfully develop and implement digital marketing campaigns across various social media channels to drive growth and engagement.SEO & PPC:
Design and implement SEO and PPC strategies to increase brand visibility and website traffic.Collaboration:
Work closely with team members to optimize website user experience and maximize conversions.SEO Roles and Responsibilities:Market Research:
Conduct market research to understand prevailing consumer behaviors and inform marketing strategies.Campaign Analysis:
Review past campaigns to identify strengths and weaknesses, providing insights for future campaigns.SEO Optimization:
Plan and perform keyword research, implement A/B testing, and optimize content to improve search engine rankings and website traffic.Retargeting Ads:
Design, implement, and optimize retargeting ads using platforms like Facebook and AdWords to improve conversion rates.Holistic Strategy:
Create and execute a holistic paid acquisition strategy to maximize ROI and campaign performance.Email Marketing:
Develop email marketing strategies based on user engagement to increase revenue.Content Management:
Manage social media campaigns and optimize website content to enhance user experience and performance.Qualifications:Experience:
10+ years of experience in marketing or a related role, with a strong background in digital marketing and analytics.Marketing Campaigns:
Proven experience managing marketing email campaigns, with familiarity in tools like Marketo or similar marketing automation systems.CRM Experience:
Familiarity with Salesforce or other CRM platforms.Analytical Skills:
Demonstrated experience in data-driven roles, with the ability to analyze and interpret complex data sets.