Head of Product Marketing Remote US
Seso - Mississippi State, Mississippi, us, 39762Work at Seso
Overview
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Overview
Understand our customers and how our buyers consume information and tailor content strategy to our audienceCreate effective content, including sales materials, case studies, whitepapers, blog posts, and other marketing collateral that supports product positioning and messaging and drives top-of-the-funnel engagementMonitor and analyze the performance of marketing campaigns and initiativesReport on key metrics (such as conversion rates) and use insights to refine marketing strategiesPartner with RevOps and Product to segment the customer base and create actionable marketing roadmaps.Understand our sales team DNA and equip them with the right level and type of information to sell more effectively including developing sales tools, trainings, and collateralDrive measurable improvements in top-of-the-funnel engagement and sales conversion rates through weekly support and education to sales reps to help them effectively communicate the product's value and improve individual rep performanceCross-Functional Coordination & Leadership:
Coordinate, communicate, and influence cross-functionally (with EPD, sales, customer success, and enablement) to ensure alignment across marketing and company prioritiesOwn organizational design and hiring manager responsibilities for the marketing and enablement functionsManage and mentor the marketing and enablement team and meet performance management expectations as expected of all functional leadersTranslate the Company vision into actionable marketing strategiesCommunicate marketing strategy and performance to the CRO and CEO on a weekly basis including weekly email updates on marketing’s performance vs targets, weekly priorities, and requests from leadershipMarketing Operations & Analytics:
Understand, test, and iterate on core marketing channels available to an account-based marketing organizationManage several different components of a marketing organization that all produce Marketing Qualified Opportunities (MQOs)Partner with RevOps to set clear MQO targets and sales performance improvement targets, measure and report on results weekly, and drive analytical decision-making based on marketing's performanceDrive efficiency in MQO creation and overall GTM motion by leveraging latest and greatest AI tools, benchmarking against industry standards and internal targetsSkillset:Bachelor’s degree in Marketing, Business, or a related field6+ years of experience in product marketing or a similar role3+ years in people managementProven track record of developing and executing successful product marketing strategiesStrong understanding of sales enablement and experience creating sales materialsExcellent communication and collaboration skillsAbility to work in a fast-paced, dynamic environmentStrong analytical skills and ability to use data to drive decision-makingExperience in leading and mentoring teamsSalary Range: $180,000 - $220,000/yrWe carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job related skills and experience for accuracy. These considerations can cause your compensation to vary and will also be dependent on your location.Diversity is more than a commitment at Seso, it is the foundation of what we do. We pride ourselves on building the premier platform that serves agribusiness and improves the lives of agricultural workers. We believe in diversity of race, gender, sexual orientation, age, religion, ethnicity, national origin and all the other fascinating characteristics that make us all feel welcome.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.#J-18808-LjbffrRemote working/work at home options are available for this role.