Associate Director, Social Media & Intelligence
Advantage Solutions - Boston, Massachusetts, us, 02298![Advantage Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.US-MA-Boston | US-WA-Seattle | US-IL-ChicagoPrimary Posting Location:
Boston, MA, 02102, USRequisition ID:
2024-433369Position Type:
Full TimeCategory:
Marketing (Corporate): Integrated Marketing, Experiential MarketingSalary:
USD $95,000.00 - $115,000.00/Hr.About the Role: Calling all social media trend spotters and analytics deep-divers: Amp is looking for an Associate Director to join our Social Media team. This role will be responsible for leading winning social media strategies and building programs to deliver actionable social media insights and trends for well-known consumer brands.The ideal candidate will be an innovative thinker, a strategic planner, and a skilled communicator with a proven track record of leading social media initiatives from strategy to performance evaluation, and is immersed in today's social media landscape.What You'll Do: Social Media Intelligence (60%):Lead the agency's POV and capabilities for social intelligence (both proactive and reactive), social and cultural trend-spotting, and performance analysis and reporting to inform social strategy and content.Develop meaningful measurement frameworks and strategies for evaluating earned and owned organic campaign performance analytics based on client KPIs, targets, and baselines.Build custom social intelligence reports for clients to surface and share insights and learnings on brand health and affinity, real-time relevant conversations, cultural moments and trends, and the competitive landscape.Lead ongoing social media measurement and reporting, partnering with the analytics team to gain a clear view on what's working and why, using data to uncover insights, prove business impact, and optimize go-forward tactics.Using social listening data to conduct research on topics such as brand affinity, audiences, and trends to uncover key learnings about categories, consumers, and competitors.Synthesize social media data into meaningful insights, reports, and presentations, clearly communicating complex findings to internal and external stakeholders.Manage Amp's stack of social intelligence tools including POVs, vendor relationships, and capability education.Social Media Strategy (40%):Develop winning social media strategies that guide clients' presence on social media channels and deploy these strategies to drive brand impact.Oversee day-to-day work streams for clients including, but not limited to, content creation, planning, scheduling, and community management ensuring alignment to social strategy; providing ongoing social media counsel for clients.Formulate social media campaign plans that reflect client objectives and deliver business impact.Partner closely with creative teams to develop briefs that help reach social media objectives and consistently deliver unique, social-first content.Provide leadership, mentorship, and direction for junior team members including community managers and junior social strategists.Collaborate with key internal stakeholders across disciplines as a trusted leader and subject matter expert, managing cross-functional team collaboration and partnership across marketing channels.Qualifications:
7+ years of experience working in social media-focused roles with extensive experience in leading social listening/intelligence. 3+ years client-facing. Agency experience preferred, but not required.Track record of planning successful social-first campaigns and strategies, carefully selecting the right channels and tactics to engage target audiences.Passion and innate ability to understand and thrive in the social media landscape with a keen eye for innovative approaches to building brands on social.Expertise in building measurement frameworks to demonstrate business impact of owned social media presence (competitive benchmarking, share of voice, etc.).Mastery of building and managing social listening reports; identifying issues, patterns, and trends in queries and translating them into actionable insights.Ability to analyze complex data to uncover key insights and communicate learnings in simplified ways to key stakeholders.Deep understanding of social media platforms, up-to-date on industry and platform trends, and mastery of social analytics/listening tools (Quid, Brandwatch, Sprinklr, Sprout, etc.).Strong verbal and written communication skills, including the ability to create and deliver strategic presentations and persuasive pitches to key internal stakeholders, clients, and leadership.Ability to thrive in a dynamic and fast-paced environment, balancing multiple projects and clients simultaneously. Comfortable with ownership and a high level of responsibility.Proven management skills with a preference for candidates who have managed one or more direct reports.Bachelor's degree in marketing, advertising, communications, or related field preferred.About Amp: Amp is a marketing agency disrupting the status quo - a full-service, integrated marketing agency. We are a team of creative minds, digital strategists, social and behavioral scientists, and media experts that focus on creating impact. We thrive on showing brands how to own their space and keep growing.Amp is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. Amp does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.Job Will Remain Open Until Filled
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