Consumer marketing strategy director
Gannett - Des Moines, Iowa, United States, 50319![Gannett](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA.Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Des Moines Register in Des Moines, IA. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.Key Responsibilities:Head of subscription sales and engagement for the Des Moines RegisterDirect reporting structure to consumer subscription and revenue team with a heavy dotted line to local GMMust be able to work in the Des Moines, IA office 60% of the time or as directed by the key managerKey Responsibilities:Strategic Collaborative PlannerResponsible to drive volume and revenue by overseeing consumer sales and engagement results for the Des Moines RegisterDevelop sales and engagement strategic plans including the audience roadmap to drive revenueWork with news teams to incorporate high-performing and trending content into marketing plansLaunch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native appsBe present onsite at key meetingsResponsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelinesEnsure website and ads are functioning as expected for both print and digital subscriptionsCreate and launch in-app campaigns to drive subscriptions or improve engagementCommunicate results with key stakeholdersRespond to changing trends internally and externallyUnderstand the competitive landscape in the market and factors that are impacting growthAdhere to all pricing strategies as defined by Local Revenue and PlanningConnect with social, search, and email teams to stay abreast of most trends and best practicesLead and be present at local events to drive subscriptions, top-of-funnel leads and brand awarenessWork With Enterprise Team To Optimize Results:Participate proactively in developing and maintaining standards, tools, and best practicesWork with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagementWork with the analytics team to ensure proper tracking of results and to provide explanations as neededMaintain highlights documentation that will be needed to understand trends including YOY changes and anomaliesEducation/Certification Requirements:Bachelor's Degree5+ years of sales and marketing experience2+ years of subscription sales experienceExperience Required:Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunitiesDemonstrated experience collaborating with cross-functional teamsHistory of delivering results and implementing changeSpecialized Knowledge Required:Strategic marketing plannerAbility to derive actionable insights from social media metrics and marketing dataKnowledge and understanding of technology, search, new trends and the latest in social media featuresUniversal Skills:Strong collaboratorEffective communicatorSelf-motivated and capable of managing multiple priorities and tasksTeam player with the ability to work within a multi-tiered environmentExcellent interpersonal skills, and ability to work with diverse personality typesCreative and efficient in proposing solutions to time-critical opportunitiesAbility to multi-task and thrive under pressure and deadlinesTechnology Expertise or Proficiency:Proficient with Microsoft Office, Project Management toolsGoogle AnalyticsGannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
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