Director of Marketing and Brand Experience
Community College of Denver (CO) - Denver, Colorado, United States, 80219Work at Community College of Denver (CO)
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Overview
Apply fast, check the full description by scrolling below to find out the full requirements for this role.GENERAL SUMMARYThe Director of Marketing and Brand Experience at the Community College of Denver (CCD) is a strategic leadership role responsible for directing a dynamic team in the development and execution of comprehensive marketing and branding strategies. Reporting directly to the Executive Director of Strategy and Communication, this position oversees a team of talented professionals managing the College's public website, digital advertising, traditional advertising, social media, branding initiatives, creative services, and extends its reach to provide strategic support for College events with a focus on brand coherence.PRIMARY DUTIESStrategic PlanningCollaborate with the Executive Director of Strategy and Communication to develop and implement marketing and brand strategies aligned with CCD's overall objectives.Conduct market research to identify trends, opportunities, and competitor activities to inform marketing strategies.Integrate branding strategies into College events to ensure a consistent and impactful brand presence.Website Content ManagementProvide leadership and guidance for maintaining the College's public website.Ensure website content reflects the institution's brand and provides a positive and holistic user experience.Digital AdvertisingProvide leadership and guidance of the development and execution of digital advertising campaigns to enhance the college's online presence and attract prospective students.Monitor and analyze campaign performance metrics to optimize strategies and achieve marketing goals.Traditional AdvertisingManage traditional advertising channels, including print, radio, and television, to effectively reach target audiences.Collaborate with external agencies to create impactful traditional advertising campaigns.Social Media ManagementProvide leadership and guidance of the College's social media efforts in developing and implementing a strategy to engage current students, alumni, and prospective students across various platforms.Oversee monitoring of social media channels for trends, conversations, and opportunities to enhance the College's online reputation.BrandingSafeguard and enhance the College's brand identity, ensuring consistency across all communication channels.Collaborate with internal stakeholders to maintain brand integrity in various College initiatives.Collaborate with event organizers to provide strategic marketing and branding support for College organized events, ensuring they align with the institution's overall messaging and objectives.Creative ServicesDirect the creative services team in developing compelling visual and written content that aligns with the College's brand.Oversee the creation of marketing materials, including brochures, videos, and other collateral.Budget ManagementDevelop and manage the marketing budget, ensuring effective allocation of resources to maximize impact.Other Duties as Assigned.MINIMUM QUALIFICATIONS:EducationBachelor’s degree in marketing, communications, business, or related field (Master's degree preferred).ExperienceProven experience (7+ years) in marketing and branding, preferably in the higher education sector.Knowledge/Skills/AbilitiesStrong leadership and team management skills.Excellent communication and interpersonal skills.Proficient in digital marketing tools and analytics.Strategic thinker with the ability to align marketing efforts with organizational goals.APPLICATION PROCEDURES:Interested applicants must submit a complete application packet at https://www.schooljobs.com/careers/ccd which includes:Electronic Application, Click ‘New Resume’ at the bottom of this pageCover LetterResumeReferences - Names, phone numbers, addresses, & email addresses of three professional referencesCopies of transcripts, unofficial preferredCopies of appropriate credentials, if applicableSELECTION PROCESSPreliminary screening will be made on the basis of completed application packet submitted by candidate. Completed application packet includes: a letter of interest of no more than five pages, addressing in general the items under 'Primary Duties' and specifically each item under 'Minimum Qualifications'; an online application; resume; and transcripts. All candidates, including current Community College of Denver employees must submit a complete application packet which includes all material listed above.
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