Customer and Trade Marketing Coordinator
Penn Foster - Louisville, Kentucky, us, 40201![Penn Foster](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Penn Foster
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Overview
to help lead the next big phase of Trade and Customer Marketing in the US. The Customer & Trade Marketing Coordinator will act as a critical member of the team, owning key aspects of trade marketing strategies, National Accounts, shopper activation, revenue growth management and collaboration across multiple internal stakeholders. This is a great opportunity for a highly motivated candidate who is eager to bring creative thinking to a fast-paced, recently developed marketing organization.Meaningful Work From Day One
The Customer & Trade Marketing Coordinator is a highly motivated, proactive and detail-oriented person who supports development and execution of Brown-Forman’s customer and trade marketing strategies across all channels.The role is responsible for administrative support including coordination, communication, project and budget management. The role works closely with many different teams across brand marketing, national accounts, customer & trade marketing and commercial to ensure our portfolio and brands are effectively promoted and positioned to maximize revenue and market share.Success in this role is enablement of a high functioning Customer and Trade Marketing team.What You Can Expect
Administrative Support
Support Customer and Trade Marketing director with administrative needs including calendar management, travel and T&E.Support Customer and Trade Marketing Director with team coordination, collaboration, communication and meeting preparedness.Support management of agency relationship needs, including contract support, invoicing, meetings and general communication needs.Project Management
Administrative support for the execution of customer & trade marketing activations with the wider cross-functional team.Coordination with brand and commercial teams to provide general trade advertising support, ensuring graphics, artwork and copy are submitted on deadline.Management of coupon process, including:Overseeing the CCoE (Coupon Center of Excellence), monitoring requests, assigning offer codes and barcodes, obtaining text-in keyword clearance from Inmar and collaborating with key stakeholders involved in the process ensuring all deadlines are met.Working closely with coupon clearinghouses (Inmar and On the Mark), as well as individual retailer-specific clearinghouses and offer platforms (Inmar, Neptune, BYBE, Quotient, Checkout 51).Creating IRC barcodes through Inmar’s portal and maintaining and monitoring MIR/TIR spreadsheet detailing all offers, text-in keywords and go live dates.Working closely with graphic designers in the development of creative for coupon offers.Maintaining clear understanding of current Brand creative guidelines and having an exceptional eye for detail and ability to proof creative assets.Managing coupon related invoice processing.Responding directly to consumer inquiries.Ad hoc project management as defined by Customer and Trade Marketing Director.Budget Management and Reporting
Accountability for impeccable operating budget management.Track customer marketing activations budgets tracking with monthly A&P reporting.Support teams with appropriate levels of reporting and management tools.Best Practice Sharing
Establish process, forum and repository for pre and post program across the portfolio and in partnership with cross-functional teams to ensure that they deliver against agreed KPI’s, Critical Success Factors and ROI.Support team with development of an annual learning plan, process and forum for driving accountability against KPIs Input customer specific learnings into the development of annual cycle plans.We Are Looking For People Who
Bachelor’s Degree in business, marketing, finance or related field with at least 3 years of support related experience (project management, reporting, light analytics etc.) in a sales or marketing environment preferably in a consumer goods environment. Combination of education and at least 5 years relevant support related work experience will also be considered.Excellent collaboration, communication (verbal and written) and organization skills.Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.Strong attention to detail and ability to independently prioritize work and time.High degree of independent judgment and initiative, in a team-oriented, self-managed and multicultural working environment.Demonstrated analytical/mathematical skills with understanding of basic budget management.Technologically proficient, particularly with Google Suite and invoicing systems.Experience in customer, shopper and/or trade marketing environment preferred.Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work in countries around the world.What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.Working Arrangement
Office Hybrid (working in an office environment 3 days a week with the opportunity to work 2 days remotely a week)Requisition Type: EmployeeManagement Level: ProfessionalGlobal Job Level: P4
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