D2C Growth Marketing Manager
The Hired Guns - New York, New York, us, 10261![The Hired Guns](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
You could be just the right applicant for this job Read all associated information and make sure to apply.The backstory on the organization and why they need to hire you!Excited to join an environmentally-conscious D2C haircare company pioneering a unique, two-sided marketplace? Ready to jump onboard a scaling, fun, fast-paced startup experiencing 50% revenue growth YOY? Yes, you are. Keep reading.Right now this headline-grabbing, rapidly scaling D2C beauty brand is looking for their very first Growth Marketing Manager. In this role, you will focus relentlessly on customer acquisition across all paid media channels. You’ll drive and report on key metrics related to customer acquisition cost, channel/campaign lifetime value (LTV), and overall channel growth. You’ll partner closely with data, creative, and e-commerce teams to make sure all insights are being uncovered, developed, tested, and optimized across new and existing paid media channels. You’ll help manage relationships with agency partners to consistently improve channel and campaign level metrics. You’ll help strategize how to scale existing channels and launch new and emerging paid media channels. Plus, you’ll manage budgets and the cost efficiency of growth marketing spend. This is an incredible role within an entrepreneurial, majorly scaling, successful, and fun organization. In short, growth is the name of the game here – for you and the company!Perks include : a great compensation package, a meaningful equity stake, medical, dental, and vision insurance, a Citibike membership, a flexible work environment, unlimited paid time off, and an 80% employee discount code that can be applied on all orders for your household.Why You?How you’ll know if you’re a fit…You have a minimum of 3 years of experience in growth marketing, preferably at a fast-growing direct-to-consumer startup or supporting agency. You have a strong background in paid social (you’ll be managing $13M paid social ad spend per year!), and you’ve worked with influencer content, organic social, etc. It’s great if you’ve worked in the beauty or wellness industries and/or with subscription-based models. Expertise in managing multi-channel paid marketing campaigns and a deep understanding of best practices across key growth marketing channels (search, paid social, display, audio, streaming video, etc) is required.It’s a huge bonus if you have analytics and measurement in your background. You’ve developed frameworks and workflows that enable teams to achieve peak performance. Plus, you have familiarity with Google Suite, Excel, Looker, and Asana or similar platforms. Experience working with a complex, segmented, customer base is a must.The Inside SkinnyWhy you should quit your job right now and join this organization!Join this eco-friendly, sustainable company that is shaking up a very traditional market and catapult your marketing career to the next level. Don’t sit on this one. It’s a gem of a role and won’t last long!The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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