Director of Marketing
Explorers Federal Credit Union - Yankton, South Dakota, United States, 57078Work at Explorers Federal Credit Union
Overview
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Overview
(Please note this is an in-person position and requires you to work out of the Yankton, South Dakota office.)
Key Responsibilities:- Develop and execute a comprehensive marketing strategy that aligns with our Credit Union's business goals and objectives- Lead and execute marketing campaigns and initiatives. Although leading a department of one, this position has marketing and design support from outsourced companies.- Analyze market trends and customer insights to identify opportunities for growth and development- Manage the company's branding and messaging to ensure consistency and alignment with our values and mission- Collaborate with cross-functional teams, including lending, product development, and member service, to drive integrated marketing efforts- Lead community efforts, working with the Member Experience Manager and staff, organize financial education endeavors and other community relations- Monitor and analyze the performance of marketing campaigns and initiatives, and make data-driven recommendations for optimization
- Stay up to date on industry trends and best practices to continually improve our marketing efforts
Qualifications:
- Bachelor's degree in marketing, Business, or a related field; master's degree is a plus- 3-5 years of experience in a marketing role
- Strong analytical, strategic, and creative thinking skills- Excellent leadership and team-building abilities- Strong communication and interpersonal skills
- Experience with social media platforms, adobe, and word press is preferred.- Strong integrity, accountability, and confidentiality while demonstrating authenticity in all communications with members, vendors, and coworkers- Excellent organizational and planning skills- Knowledge of finance products and services preferred.If you are a driven marketing professional with a passion for driving growth and innovation, we invite you to apply for the Director of Marketing position. Join our team and help us take our company to the next level!