Senior Customer Marketing Manager Customer Lifecycle
SAP SE - Saint Louis Park, Minnesota, United States,![SAP SE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.The Enterprise Americas team is seeking a Senior Marketing Manager to lead our Customer Lifecycle programs within our Commercial and Regulated Industries market units. This position will report to the Director of Community, Advocacy, and Lifecycle Marketing within our Shared Services marketing organization. The team and role are accountable within three key areas:Customer Lifecycle Strategy:Own the customer lifecycle program plan and framework within the Enterprise and Regulated Industries client audience based on customer analytics and insights.Work closely with field marketing, global customer marketing, and customer success to build business requirements, messaging, & tactics to increase engagement, drive scale and improve sales and marketing efficiency.Own and execute a lifecycle strategy to reduce churn, increase share of wallet, enhance lifetime value, and build pipeline through customer improvement and growth.Field Alignment, Process & Partnerships:Partner with field marketing and global customer marketing to incorporate the business needs for Customer Success and Service teams. Communicate and promote programs within Enterprise Americas, and beyond.Work with the field teams to further deepen customer understanding and provide enablement in support of consulting conversations and business reviews.Partner closely with field marketing, shared services, and global customer marketing teams to collaborate and deliver programs that drive advanced demand generation, and also promote community, advocacy, and virtual and in-person events.Implement Consistency, Scale & Measurement:Develop an insights-driven approach to customer lifecycle programs through program frameworks, guidance, and governance.Define key performance indicators, working with our analyst team to measure engagement, customer growth, business impact, and return on marketing investment.Provide business requirements for the global customer marketing team to build additional customer lifecycle marketing capabilities.The ideal candidate is an effective leader, confident communicator, data driven growth marketer, and passionate customer evangelist who has very strong partnering and cross collaboration skills. They must have an ability to represent our business and marketing point of view with tact & conviction, articulate value, inspire engagement, and create an ongoing dialog with our customer base via their preferred channels. They partner effectively to align and influence key marketing stakeholders, build and amplify marketing programs, and enable sales and customer success. They have proven success creating insights-based marketing programs that deliver measurable engagement and revenue growth.This is a highly visible role within a key strategic program for Enterprise Americas, and an outstanding opportunity for someone who can lead via influence, has a passion for building high impact programs, has demonstrated the ability to partner effectively across both corporate and field marketing, shared services & sales, and is interested in mentoring and coaching other marketing professionals!Role/Responsibilities:Evolve our strategy and framework to improve customer engagement and growth programs aligned to customer lifecycle.Work across shared services marketing team to partner and build marketing engines and tactics including nurtures, content, demand generation, events, online community & advocacy, user groups & leadership councils.Identify areas we can extend customer insights, driving growth and retention across marketing programs.Develop key performance indicators measuring growth, engagement & business impact.Apply governance and standards across customer marketing programs.Maintain and monitor customer engagement with Customer Success, collecting data to track successes and challenges.Work with the field marketers on critical pipeline generating programs and assist in development and execution of SAP Concur requests to improve client engagement.Partner with the Content, Demand Generation, Community, Advocacy, Events, and Field Marketing Teams to drive participation in customer meetings and events (in-person & virtual).Partner with our Analyst team to build insights, KPIs and provide business requirements to the Global Marketing Operations teams to build additional capabilities.Collaborate with internal partners and clients to gather and analyze feedback, making recommendations to represent the voice of customer in various initiatives.Maintain existing marketing and communication programs, and update as needed annually.Education, Experience & Training Required:Minimum of 7+ years of experience within Customer Marketing; technology and business-to-business marketing experience a plus.Strong presentation skills: in-person and online.Experience working with sales professionals and other cross-functional groups.Experience working with external partners.BS/BA in Marketing or equivalent is required.Ability to pass a background check.Specialized Knowledge & Skills:Background in leveraging customer relationship management tools and marketing automation tools.Strong leadership & interpersonal skills – ability to motivate and hold others accountable in helping drive initiatives.Skilled at analyzing data, interpreting trends, and recommending appropriate actions.Extremely resourceful – leveraging all resources both internal and external to complete a project.Skilled at designing and delivering key messages, value propositions, and client positioning.Effective internal and external communication skills (written, verbal, and presentation).Self-motivated and independent thinker, requiring minimal supervision for decision-making.Software and/or Software as a Service industry experience a plus.Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 99,000 - 216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.Requisition ID: 396350 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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