REMOTE - Growth Marketing Manager
M3 USA - Fort Washington, Pennsylvania, United States, 19034![M3 USA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Growth Marketing Manager
at
MDLinx , an M3 company. This is a remote position.Job DescriptionEssential Duties and Responsibilities:Develop and execute acquisition and reactivation marketing strategies by creating and implementing data-driven acquisition marketing campaigns, leveraging online and offline channels, to drive customer growth and achieve key performance indicators (KPIs).Optimize the conversion funnel to improve user engagement and increase conversion rates.Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.Manage acquisition marketing budgets by allocating resources and ensuring optimal return on investment (ROI) and cost per acquisition (CPA) targets are met.Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.Collaborate with teams across the organization, including product, content, and client services to align acquisition marketing efforts with overall company objectives and ensure a seamless customer experience.Collaborate with Product and Engineering teams to manage our Martech stack, ensuring optimal utilization of tools and platforms.Manage relationships with external agencies, vendors, and partners, ensuring the timely delivery and quality execution of acquisition marketing campaigns.Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.QualificationsBachelor's degree in marketing, business, or a related field.4+ years of experience editing medical-focused digital content.Proficiency in marketing automation platforms and analytics tools.Excellent communication, project management, and teamwork skills.Experience leveraging a portfolio of paid marketing channels (Social, Search, Display) and tactics to run effective always-on media and cross-channel campaigns.Proficiency in using media buying and analytics tools.A strong bias to action and sense of curiosity; a keen eye for creative that gets results.A strong growth mindset.Analytical, technical and data literate.Strong negotiation skills and the ability to secure favorable media deals.BenefitsAdditional InformationA career opportunity with M3USA offers competitive wages, and benefits such as:Health and DentalLife, Accident and Disability InsurancePrescription PlanFlexible Spending Account401k Plan and MatchPaid Holidays and VacationSick Days and Personal DayM3 reserves the right to change this job description to meet the business needs of the organization.
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