Manager, Media Strategy
Bayer AG - Whippany, New Jersey, us, 07981Work at Bayer AG
Overview
- Apply
Overview
The primary responsibilities of this role, Manager, Media Strategy, are to:Deliver best in class holistic integrated media plans to meet brand objectives;Partner with the Digital Platforms team to plan and optimize media performance and user experience;Lead brand learning agenda and Digital Business KPI Reviews;Advance education, awareness, and adoption across Search, Social, and Programmatic;Support execution of in-house digital media model;Manage across channels to create more valuable brand connections and increase loyalty;Increase performance of media channels as measured through DPC and / or ROAS;Own a specific division wide initiative (e.g. content strategy, UX, etc.).WHO YOU ARE
Bayer seeks an incumbent who possesses the following:Required Qualifications:
Understanding of Search, Social, and Programmatic media;Proven ability to develop operational plans to support enterprise and brand level strategy development;Prior experience in setting direction and managing strategy/creative agencies, technical suppliers, and providers of analytic services;Strong verbal and written communication and the ability to communicate highly complex ideas in a simple effective manner;Demonstrated ability to manage and influence change;Thorough knowledge of digital strategy development, digital strategies, channels and measurement / analytics.Preferred Qualifications:
BA/BS with 10+ years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods;5-7 years of experience in a business intelligence, marketing analytics or data science role;Experience in healthcare marketing;Agency / Marketing / IT background.YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.To all recruitment agencies: Bayer does not accept unsolicited third party resumes.Bayer is an Equal Opportunity Employer/Disabled/Veterans.Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.Bayer is an E-Verify Employer.Location:
United States : New Jersey : WhippanyDivision:
Consumer HealthReference Code:
821321Contact UsEmail:
hrop_usa@bayer.com
#J-18808-Ljbffr