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Seeking a Digital Marketing Analyst for a financial services firm in Miami. The Digital Marketing Analyst will be responsible for analyzing and optimizing our digital marketing efforts to drive customer engagement, acquisition, and retention. This role requires a data-driven individual with a strong understanding of digital marketing strategies, analytical tools, and banking industry trends. The successful candidate will work closely with cross-functional teams to deliver actionable insights and support the development of effective digital marketing campaigns.

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck. Key Responsibilities: Collect, analyze, and interpret data from various digital marketing channels, including website analytics, social media, email campaigns, and paid advertising. Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and provide insights into campaign performance. Identify trends, patterns, and opportunities for optimization based on data analysis. Monitor and evaluate the effectiveness of digital marketing campaigns and initiatives. Conduct A/B testing and multivariate testing to optimize campaign performance and improve ROI. Provide recommendations for adjustments and improvements to enhance campaign outcomes. Collaborate with the marketing team to develop and refine digital marketing strategies and tactics. Assist in the creation of data-driven strategies to target specific customer segments and achieve business objectives. Segment audiences and create targeted marketing initiatives based on customer data and insights. Work closely with content creators, designers, and other marketing team members to ensure alignment between digital marketing efforts and overall brand strategy. Support the development and execution of integrated marketing campaigns across various channels. Qualifications: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 2+ years of experience in digital marketing, data analysis, or a related role, preferably within the financial services industry. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media analytics tools). Strong analytical skills with the ability to interpret complex data and generate actionable insights. Excellent communication and presentation skills, with the ability to convey data-driven insights to both technical and non-technical stakeholders. Familiarity with SEO, PPC, email marketing, and social media best practices. Ability to work independently and collaboratively in a fast-paced environment. Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity. Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law. Skills Financial Services, Marketing Services, and Business Consulting and Services Marketing, Analyst, and Finance

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