Social Media & Digital Content Coordinator
Empath - Boston, Massachusetts, us, 02298Work at Empath
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Overview
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.Who is EMPath?Economic Mobility Pathways (EMPath) is a 200-year-old Boston-based nonprofit that transforms lives by partnering with families to move out of poverty and provides other organizations with the tools to do the same.As a leading nonprofit innovator that combines direct services, a global learning network, robust research, and advocacy, we offer a wide range of rewarding career opportunities.We have a unique role open as part of our dynamic, passionate team of professionals who work to drive the communication strategy of EMPath and our mission to disrupt poverty.What will you be doing?The
Social Media & Digital Content Coordinator
will play a key role in driving EMPath’s social media content creation and strategy, with the goal of growing our social media presence and deepening engagement across channels. In this role, you will:Develop and oversee our social media calendar, creating content for our social media channels (currently Twitter, LinkedIn, and Facebook), as well as scheduling and implementing daily posts.Execute day-to-day social media strategies to increase EMPath’s brand awareness and engagement, including engaging with key audiences on social, responding to comments, fostering relationships with related networks, and monitoring trends.Collaborate with staff to gather content and create engaging narratives that can be shared across various communications channels.Explore the strategic value of extending EMPath's social presence onto platforms such as Instagram and Threads; develop a thoughtful strategy to launch and grow EMPath’s presence on additional channels.Attend, photograph, and report on EMPath events.Create social media content for select EMPath leadership and partners to amplify our messaging across social channels.Manage EMPath’s Facebook group(s) for our program participants, generating weekly content and fostering engagement among participants.Provide regular reports and analysis across key performance metrics with insights for strategy adjustments.Stay updated on the latest social media trends, technologies, and platforms.Support other digital content creation and maintenance such as updating our website, writing blog posts, and updating collateral.What traits do you need to be successful in this role?Passion for social impact and the ways in which strategic and creative messaging can compel people to take action.Creative thinker who brings new ideas to our social media strategy that will support growth and deepen engagement with key audiences.Exceptional writing skills and a powerful storyteller who highlights the impact of the organization and the stories of the participants in our programs.Ability to create compelling visuals, including social media graphics and video. Experience with video editing is a plus.Partners with people with lived experiences to uplift their stories respectfully.Thrives in a fast-paced environment with multiple priorities.Collaborative and forms good working relationships with a diverse array of colleagues.Solutions-oriented: independently strategizes when confronted with obstacles.An entrepreneurial outlook: takes initiative without waiting to be asked.Identifies ways to move work forward and works independently to accomplish tasks.Proficiency in social media management tools and analytics platforms.Basic experience with Adobe Creative Suite, including InDesign, for updating collateral. A good eye for clean and compelling design.Basic experience updating content through a web content management system (CMS). Experience with ExpressionEngine is a plus, but not required.Ways to stand out from the crowdDemonstrated success in developing and driving nonprofit social media strategies that achieve objectives.A portfolio of social media content illustrating creative thinking and a variety of visuals (photos, video, etc.).At least 3-4 years of experience in social media marketing at a nonprofit or agency.How to applyPlease upload your resume and a cover letter. We want to know about you and why you want to work at EMPath.
Candidates will not be considered without a cover letter.Why EMPath?The meaningful work!
The organization and your colleagues are committed to disrupting poverty and supporting families as they work towards their biggest goals.Collaborative team environment!
You’ll join a team that values teamwork and shares knowledge and ideas – all working towards shared goals for elevating the good work of the organization and the participants in our programs.Work-life balance:
4-day work week. Hybrid office environment: 2 days in-office in our Boston Seaport office, 2 days remote.
4 weeks of paid time off & 10 paid holidays.Benefits:
Competitive salary, retirement planning, and competitive healthcare benefits.Pay transparency:
This role is budgeted for up to $60,000 annually.EMPath is committed to recruiting, hiring, and sustaining a diverse workforce. All qualified individuals, regardless of race, color, national origin, religion, gender expression, sexuality, age, disability, or veteran status, are strongly encouraged to apply.We are an EEO/AA/ADA/ADEA employer based in Boston, Massachusetts.If you are hired, we will require you to prove that you have received the COVID-19 vaccine or have a valid religious or medical reason not to be vaccinated.All offers of employment at EMPath are contingent upon clear results of a thorough background check.
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