Marketing Director, Spirits
Palm Bay International - New York, New York, us, 10261Work at Palm Bay International
Overview
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Overview
NY, NYOffice Expectation:
HybridPosition Overview:This role requires both marketing and portfolio management experience. Manages the development and creation of all strategic and tactical marketing activities for Gunpowder Irish Gin, Drumshanbo Irish Whiskey, & Sausage Tree Vodka. Works collaboratively with The Shed Distillery personnel, internal and external creative teams to develop dynamic and ownable marketing assets for both trade and consumer communication platforms. Works closely with key Field Sales and National Account teams in creating customer focused trade materials to drive sales success. Accountable for driving brand performance and manages the P&L. Works cross-functionally with Sales, Public Relations, Legal, and Finance teams. Reports to the VP of Brand Excellence and leads one brand manager.Responsibilities/Essential Functions:Manages a direct report responsible for:Day-to-day creative development of innovative consumer and trade marketing materials for local and national programs.Development and execution of 360 marketing programs - strategy, media, creative, digital, retail, trade toolkits, channel and/or customer strategies.Leading development of annual brand plans and budgets.Leading all portfolio decisions inclusive of P&L management and supplier financials.Partnering with sales on distributor programming and education.Developing programs and toolkits to directly support selling efforts on and off premise.Partnering with our Ireland supplier, The Shed, on social strategy and content.Analyzing brand and marketing program performance through syndicated and internal data.Collaborating closely with suppliers/brand owners to prepare business review presentations of sales and marketing programs, results, and future plans.In-market visits to represent brands to wholesalers, key retailers, and market intelligence gathering alongside distributor sales reps and portfolio team.Overseeing line extensions and new brand launches including label creation and design, label copy and TTB approvals. Working closely with the supplier on related logistics.Tracking competition in-market across creative, in-store, and experiential efforts.Ensures continued differentiation of brands within the portfolio (brand positioning, voice, identity) and ongoing consistency of those brand IDs across all channels.Ensures inspiring relationships with internal and external agencies.Responsible for sharing team status with VP of Brand Excellence.Qualifications/Requirements:Bachelor's Degree required; MBA a plusMinimum 7 years' experience in marketing (Spirits experience required)Minimum 3 years' experience managing a teamSuperior organizational skills, detail-oriented, must be able to manage multiple priorities and meet deadlines in a matrix organizationStrong understanding of the US 3-Tier system, its laws and state-by-state route-to-marketStrong understanding of media strategies and tactics, particularly on digital platformsStrong communication, both written and verbal and ability to present in front of large groupsAbility to work independently and in a dynamic, high energy, team-oriented atmosphereProficiency with technology, 3rd-party syndicated data platformsDomestic travel up to 10% with potential travel opportunity to IrelandBenefits Overview:We offer a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.We are an equal opportunity employer.