Director of B2B Growth Marketing
EVERY® - Daly City, California, United States, 94013![EVERY®](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at EVERY®
Overview
- Apply
Overview
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
EVERY is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. We are a team of passionate change-makers who are reimagining the factory farm model with a kinder, more sustainable alternative.
The Role
Join EVERY and help shape the future of food. As EVERY Leader of Growth Marketing, you'll be the driving force behind our ambitious growth, leveraging your creativity, data-driven approach, and strategic acumen to propel EVERY’s mission of transforming the global food system.
What You'll AccomplishGrowth Strategy Leadership: Craft and implement a dynamic and high-impact B2B growth marketing strategy to bolster brand recognition, customer acquisition, and enhance product adoption.Data-Driven Campaign Management: Integrate marketing insights to develop and lead impactful marketing campaigns across digital and traditional channels, ensuring optimal ROI and alignment with EVERY’s vision.B2B Marketing: Champion our brand through diverse channels, including digital advertising, social media, content marketing, and industry events, focusing on new customer growth and elevating EVERY’s brand presence.Campaign Execution: Develop and lead high-impact marketing campaigns - both in-person and online – to generate leads, increase sales funnel conversion, and ultimately drive revenue.Product Messaging and Brand Storytelling: Craft compelling messaging and value propositions distilling complex ideas into clear, concise language tailored to specific customer segments.Project and Vendor Management: Identify, cultivate, and manage multiple key marketing vendor relationships, including PR and creative agencies, to build a robust marketing organization capable of executing growth-focused initiatives and achieving ambitious marketing objectives.Asset Creation: Collaborate with internal and external designers to create channel-specific marketing materials, including social media assets, case studies, and product fact sheets.Cross-Functional Collaboration: Work closely with key internal teams, including Business Development, Product, R&D, Manufacturing, and Supply Chain teams to align marketing initiatives with product development, production, and commercialization timelines.What You Bring (required)Minimum of 8 years of experience in B2B marketing, with a proven track record of driving growth for mid-to-growth-stage startups.Proven Marketing Campaign Track Record: Demonstrated experience in designing and executing creative, highly effective marketing campaigns across key channels, including digital advertising, organic social media, trade publications, and conferences.Results-Driven: Demonstrated success in developing and leading global marketing campaigns, with a strong understanding of cross-channel marketing and channel-specific best practices.Strong Stakeholder Management Skills: Demonstrated ability to manage senior-level internal stakeholders; commercial partners; and external consultants, vendors, and other providers to drive and execute key marketing initiatives.Strong Project Management Skills: Ability to manage multiple, complex marketing projects and stakeholder engagements simultaneously.Exceptional Analytical Skills: Proficient in leveraging market insights to make data-driven marketing campaign decisions.Superior Communication: Able to distill complex information into clear, compelling marketing plans, activities, and materials.Strong Team-Builder: Proven ability to build high-performing teams – consisting of both internal and external collaborators – from the ground up and establish a culture of excellence.Mission-Driven: Demonstrated ability to achieve results that align with EVERY’s goals and values.Nice-to-have (but Not Required)Previous operating, investing, or servicing experience in biotech, food tech, agricultural, synthetic biology, ingredients, flavor & fragrance, alternative proteins, and/or precision fermentation industries.Experience or interest in the intersection of biology and technology at a high-growth company.Knowledge of and experience with novel ingredients or innovative product B2B growth marketing.Advanced degree in Marketing, Business Administration, or related fields.Why You’ll Love It HereComprehensive benefits: 100% medical, dental, and vision coverage, 401k matching, and stock options.Tasty perks: Weekly catered lunches.Customizable options: FSA, HSA, Commuter, Pet Care, and additional life insurance.Work-life harmony: Flexible PTO and 10+ paid company holidays per year.Onsite conveniences: Free parking and unlimited gym access.Energizing refreshments: Unlimited sparkling water, granola bars, snacks, local coffee, and tea.Exciting socials: Themed happy hours and quarterly company outings.Open communication: Monthly all-hands meetings and direct access to CEO and leadership.Ideal location: Close to Daly City BART and Caltrain stations.Pay Range : $185,000 - $225,000
Legal authorization to work in the U.S. is required. We are not able to sponsor individuals for employment visas for this job. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Proof of full COVID-19 vaccination is a condition of employment, subject to accommodation as required by law. CDC defines fully vaccinated as: 2 weeks after your second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or 2 weeks after a single-dose vaccine, such as Johnson & Johnson's Janssen vaccine.#J-18808-Ljbffr