Director - Research Marketing & Communications
Penn Foster - Knoxville, Tennessee, United States, 37955![Penn Foster](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Director - Research Marketing & CommunicationsThe Office of Communications and Marketing at the University of Tennessee, Knoxville, seeks applications and nominations for the position of Director, Research Marketing & Communications. The Director is accountable for developing and implementing research-specific marketing and communications plans and leads a team of specialized marketing and communications professionals dedicated to research. The Director serves as an integral member of both the Office of Communications and Marketing (OCM) and the Office of Research, Innovation, and Economic Development (ORIED) leadership teams, and collaborates with colleagues in OCM, ORIED, and in the university’s colleges, research centers, and institutes.UT is the state’s flagship research university, a campus of choice for outstanding undergraduates, and a premier graduate institution. As a land-grant university, the institution fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement.The Office of Communications and Marketing is dedicated to advancing the university’s reputation. Staff members support the institution’s mission and goals, promote its successes and achievements, inform and engage its stakeholders, and ensure the integrity of its brand. We craft audience-focused communications based on data, best-practices, and emerging trends.The division comprises several cross-functional teams, employing more than 50 full-time professionals with expertise in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.We seek candidates who can contribute in meaningful ways to the diversity and intercultural goals of the university.Duties/ResponsibilitiesIn collaboration with ORIED and OCM leadership, builds a team and establishes the university's research marketing and communication goals, defines objectives, and measures success.Leads the development of a research-specific marketing and communications plan shared between ORIED and OCM on behalf of the university community and oversees implementation to advance the university's research reputation in the state, nationally, and within the academy.Coordinates with the other directors within OCM to execute research marketing and communications objectives across owned, earned, and paid channels.Works with research marketing and communications team to develop and oversee dynamic digital content that advances the university's research reputation.Works with research marketing and communications team to ensure research materials are consistent with university brand guidelines.Develops success metrics, analyzes research market data, and adjusts research marketing and communications strategies accordingly.Understands the needs and perceptions of our audiences and finds solutions for meeting needs and influencing perceptions.Collaborates with colleagues across campus to surface content that meets research marketing goals and objectives.Manages the overall operational, staffing, budgetary, and financial responsibilities and activities of the department.Plans and implements systems that perform the work and fulfill the mission and the goals of the department efficiently and effectively.Plans and allocates resources to effectively staff and accomplish the work to meet departmental productivity and quality goals.Makes business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organization policies and procedures.Communicates job expectations; monitors and appraises job results; coaches, counsels, and disciplines employees; enforces policies, procedures, and productivity standards.Maintains customer service standards and resolves problems.Establishes and maintains relevant controls and feedback systems to monitor the operation of the department.Identifies and implements system improvements.Reviews and reports upon performance data to monitor and measure departmental productivity, goal achievement, and overall effectiveness.Represents the Office of Communications and Marketing and the Office of Research, Innovation and Economic Development on selected committees, task forces, and ad hoc meetings.Serves as a member of the leadership teams for the Vice Chancellor of Communications and Marketing and the Vice Chancellor for Research, Innovation, and Economic Development. Provides regular updates and strategic counsel to the vice chancellors and their leadership teams.Works with communications representatives from the colleges and research centers and institutes to harmonize research marketing and communications strategies across campus.Engages with campus partners to share research marketing and communications plans, and coordinates content across campus as part of plan execution.Knowledge, Skills, and AbilitiesOutstanding interpersonal relationship building and employee coaching and development skillsAbility to lead and develop a department and department staff membersDemonstrated ability to serve as a knowledgeable resource to leadershipGeneral knowledge of various employment laws and practices and employee relationsAbility to practice a high level of confidentialityExcellent organizational management skillsGreat problem-solving skills and ability to think analyticallyDemonstrated ability to create and execute detailed marketing and communications plans and measure successKnowledge of digital and traditional marketing tacticsAbility to synthesize complex technical information for different audiencesExcellent written and verbal communication skillsDemonstrated ability to plan ahead and develop simple strategies for complex problemsAbility to maximize workflow efficienciesAbility to interact and communicate with senior-level administrators comfortablyQualificationsRequired:Bachelor’s degree in marketing, strategic communications, journalism, or a related fieldAt least ten years of professional experience related to the position responsibilitiesPreferred:Experience working in higher education research communications and marketing functionExperience working with people in complex or technical positionsExperience leading teams of professionalsSalaryThe hiring range for this position is Communications and Marketing Management 2, Market Range 14. Salary is dependent on qualifications and experience.BenefitsThe university offers a highly competitive benefits package that includes health insurance and retirement plans through the State of Tennessee, generous annual and sick leave accruals, longevity pay, tuition waivers and discounts, discounted athletics tickets, and more.Application ProcessA review of all applications will begin immediately and continue until the position is filled. For full consideration, applicants must apply electronically through Taleo and submit a cover letter, resume, and the names, addresses and phone numbers of three references. A minimum of two references should be current or previous supervisors.
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