Media Director
SPARK - Tampa, Florida, us, 33646![SPARK](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Experience in the travel industry and developing compelling co-op campaignsExperience in both traditional and digital mediaMedia Strategy and Planning
Lead the strategy development, activation and launch of all media channels including traditional, experiential, paid social, programmatic, trade partners, and search (SEO/SEM), etc.Drive comprehensive 360 strategies, and spearhead the collection of industry trends, key competitive analyses, and insights.Lead the strategy, planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel.Analyze campaign performance data to optimize media strategies and maximize ROI.Identify opportunities to integrate co-op programs into media plans for travel clients.Bring media expertise to collaborate with Creative to push new campaign ideas.Media Operations
Form strategic partnerships with trade publishers and other media partners.Oversee and optimize monthly reporting on all media campaigns.Work closely with agency and internal teams to share out on regular competitive reporting.Manage budget allocation and resource optimization to maximize campaign effectiveness and return on investment.Work closely with finance and project management to ensure accurate and timely invoicing and proof of performance.Work closely with the media team in the development and communication of all media recommendations.Team Development
Oversee the operational aspects of the media team, ensuring seamless execution of media plans and campaigns.Provide guidance and mentorship to junior team members to foster their professional growth.Identify opportunities for team learning and development to stay ahead of trends and technical advancements.Manage client relationships to help deliver annual media marketing plan with channel mix recommendation and quarterly tactical campaigns.Develop and maintain a strong knowledge of clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives.Establish close working relationships with key client contacts that enable opportunities to further the quality and effectiveness of media efforts.Regularly sell the value of the agency’s media services through consistent client communication.Proactively identify opportunities and methodologies to evolve and grow media services at SPARK.Experience & Qualities:
7+ years in Media Buying/Planning/Strategy.Experience in the travel industry and developing compelling co-op campaigns.Must have experience building teams.Comfortable being a hands-on leader.Experience in both traditional and digital media.Comfortable coming up with big ideas, push the thinking and guide clients.
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