Digital Marketing Manager
XE - Irvine, California, United States, 92713![XE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Global Digital Marketing Manager is responsible for driving a large percentage of new business to Xe’s web and app environments through performance marketing strategies.
The role is responsible for managing a large portion of the marketing budget for cost effective and scalable new customer growth in a highly competitive environment with thin margins.
The role reports to the Global Digital Marketing Director and works closely with agency partners.Our principlesAMBITION
- We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our deliveryRESPONSIBILITY
- We get involved, bring our perspective and are always open to new ideas. We take personal responsibilityCOMMUNITY
- We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our communityWhat you'll do:Develop and execute digital marketing
strategies to promote our money transfer services on web and mobile app through various channels.Plan, execute, and optimize display
and social media advertising across platforms including Google, Meta, LinkedIn, and TikTok Ads.Closely monitor performance and adjust budget
allocation to the best performing regions and channels.
Use data to justify additional investment for unrealized opportunities.Utilize lead generation tactics to attract
and convert prospects into customers, with a particular emphasis on B2B marketing.Manage and optimize campaigns using AppsFlyer
or similar Mobile Measurement Partner (MMP) platforms for tracking and attribution.Manage relationships with external agencies , ensuring paid campaigns are aligned with objectives and are delivering expected results.Support external agencies as their key enabler with content , guidance, and data to improve all aspects of the campaigns.Collaborate with broader consumer and corporate marketing team s to develop and execute performance and awareness campaigns in budget.Collaborate further with marketing teams to continually improve the customer journey and marketing performance through landing page and ad optimization.I mplement and manage tracking systems
using Google Tag Manager.RequirementsWho you are:5+ years of experience in digital marketing , with a proven track record of success.Demonstrated experience in mobile app
advertising and working with Mobile Measurement Partner (MMP) platforms such as AppsFlyer.Proficiency in managing display & social media
campaigns across Google, Meta, and LinkedInProficiency in manging
Paid Search Campaigns.Strong understanding of lead generation
tactics.Experience in the following areas is desired:Implementing and managing tracking
inside Google Tag ManagerManaging Apple Search Ads
and Google UAC activityEcommerce or financial services
marketingInternational marketing
or living abroad is a plusManaging external agencies
and vendorsRegulated industries and Live markets,
like gaming, or travel bookingsBenefitsSalary range $110,000 to $115,000 USD & Discretionary BonusPaid Time off (Vacation, Sick & Public Holidays)Personal DaysDiscounted Euronet Employee Share Purchase Plan (ESPP)Retirement Plan (401k, IRA)Health Care Plan (Medical, Dental & Vision)Plumm Mental Health and Wellbeing PlatformVolunteering day for a charity of your choiceWe want Xe to be a great place to work and to ensure that our communities are represented across our workforce.
A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects.At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com