Senior Director of Marketing
Northwest Center - Seattle, Washington, us, 98127Work at Northwest Center
Overview
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Overview
The Senior Director of Marketing is Northwest Center's most senior marketing role and partners closely with both business and mission leaders to create world-class marketing and communications and build a best-in-class marketing operations center of excellence, across people, processes, strategy and technology.
Position Title: Senior Director of Business Development
Salary: $185k- $225k + Performance and Commission Bonus
*Location: * Hybrid, based out of Renton
Benefits:
Competitive and affordable Medical (including hearing & hardware coverage!), Dental, Vision, Disability, and Life Insurance17 Accrued Paid Time Off Days Annually7 Paid Holidays + 1 Day of Floating Holiday; 2 Floating Holiday days annually after one yearParental Leave & Paid Compassion LeaveEmployment Assistance Program (EAP) via Spring HealthMental Wellness Program including six free therapy sessions per yearPhysical Wellness Reimbursement Program - $25/monthStudent Loan Contribution Program - $50/monthPet Insurance Discount Program'
Check out the entire list of benefits Northwest Center has to offer here:?http://www.nwcbenefits.com/
The Role:
Revenue Marketing Strategy:
Design and execute marketing strategies that align with our mission and revenue goals.Utilize data insights to optimize target audiences and messaging.
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**Performance-Based Campaigns:** - Lead the development of integrated, scalable marketing campaigns focused on conversions and engagement. - Oversee brand positioning and ensure consistency across channels.
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**Data-Driven Marketing:** - Analyze marketing performance and optimize tactics for ROI and donor acquisition. - Develop dashboards to track and refine key marketing metrics.
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**Digital Marketing:** - Manage digital campaigns, including SEO, SEM, email, and social media, to drive customer and donor acquisition. - Optimize website content for better engagement and conversion rates.
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**Sales Collateral:** - Create compelling collateral to support business and mission programs.
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**Communications:** - Lead communication efforts to enhance brand recognition and donor engagement. - Capture impactful stories for use across various platforms, including the annual report.
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**Marketing Operations:** - Manage the Marketing Rhythm of the Business (RoB) and monthly performance reviews. - Oversee marketing budgets and ensure efficient resource allocation.
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**Team Leadership:** - Recruit, mentor, and develop a diverse marketing team. - Foster a collaborative, inclusive, and innovative team culture.
Vendor Management:
Oversee vendor relat