Digital Marketing Strategy Consultant-Digital : Adobe CQ5
TEPHRA - Atlanta, Georgia, United States, 30383![TEPHRA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Digital Marketing Strategy Consultant
Location: any US location, candidate must be open for extensive travel to client sites on weekly basis
Key Responsibilities:
Digital Marketing Thought Leader who engages with CXO/SVP/VP/Director level audience in customer organization
Orchestrate and articulate digital transformation business value proposition, involving multiple digital work streams, to customers
Provide consulting to large digital transformation initiatives to conduct digital maturity model assessments, create digital transformation roadmap to move the maturity model
Analyze operational process to find and implement new efficiencies in automation tools integration with other products of Marketing Cloud.
Provide Architectural guidance and best practices
Perform feasibility studies / proof-of-concept development, translate requirements into an appropriate design, incorporating technical detail
Identify conflicting business practices and integration issues, suggesting alternative solutions / collaborating with stakeholders for buy-in/approval
Mandatory Skills:
Minimum of 15 years of work experience
Should have experience in defining Marketing strategies and deliver customer consulting on all aspects of Integrated Marketing solutions
Should have experience business and technology consulting in latest Marketing Cloud technologies
Should have experience in digital transformation delivery methodologies
Should have experience in executing digital transformation initiatives involving technical implementation and configuration of Adobe Campaign or IBM Campaign (Unica)/Watson Campaign Automation
Should have strong knowledge of Personalization (web, email, mobile) technologies and the associated tools like IBM Interact or Adobe Target
Should have strong knowledge in Data analysis, reporting and business intelligence for campaign management
Should have strong experience in digital integration of Front office and back-end enterprise systems
Excellent understanding of Marketing processes like Marketing Campaign Management, Marketing Resource / Workflow Management, Marketing Performance Management
Strong experience in IBM Campaign (Unica), IBM Interact or Adobe Campaign
Preferred but not mandatory skills:
Good understanding of BigData analytics, AI and Blockchain concepts and come up new innovative solutions in Campaign Management domain
Knowledge of any ETL / Data Integration Tools
Knowledge of Web Content Management systems (primarily Adobe AEM, Sitecore, Drupal)
Knowledge of AWS, MS Azure Cloud technologies
Working knowledge of all applicable data privacy regulations and policies as they relate to both firm and client/contact data for example GDPR/CsAN-SPAM ACT law