Director, Operational Digital Marketing
Kansas Action for Children, Inc - Olathe, Kansas, United States, 66062![Kansas Action for Children, Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Kansas Action for Children, Inc
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Overview
Want to apply Read all the information about this position below, then hit the apply button.Avantor is hiring a Director Digital Marketing that will articulate, execute, and manage the company's digital marketing strategy. The ideal candidate will have extensive experience in digital technology and working in multiple digital marketing channels. The role will collaborate across various functions to bring in high quality traffic to all selling channels.What we're looking for:
Education:
Bachelor's degree in Computer Science, CIS, Engineering, or a related field (or equivalent work experience in a related field). Master's Degree in Business Administration, Computer Science, CIS, Engineering or related field preferred.Experience:
10 years of experience in digital marketing or a related field, with 6 years of experience as a manager or director in digital marketing. Experience working on ad platforms such as Google and Microsoft. 6 years of experience in developing digital marketing strategies and hands-on experience with SEO, email marketing, and Google Analytics.Preferred Experience:
Experience in a leadership role of a large matrixed organization and managing the development, implementation, and integration of multiple and/or complex business systems within an organization.How you will make an impact:
Own and execute the company's overall digital marketing strategy.Lead the Digital marketing team by inspiring them, removing roadblocks, and helping them find a path to success.Own relationships with digital leadership across board members and other key digital influencers in other business units.Responsible for daily management for all digital marketing campaigns globally, including email, on-site banners, marketing automation, and retargeting.Maximize the creation of data-driven digital content in alignment with business goals, defining and meeting KPIs, and understanding data sources and marketing tech capabilities.Report regularly on metrics and insights gained from results along with recommendations to leadership.Oversee all digital channels including paid and organic media, SEO, and SEM.Oversee the management of the digital marketing budget to ensure high ROAS.Lead the deployment of an enhanced lead enrichment strategy to improve quality of leads and scoring.Responsible for data governance for all elements within the Customer Data Platform.Constantly stay abreast of competition and latest technology in the marketplace.Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.Why Avantor? Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better.We are committed to helping you on this journey through our diverse, equitable, and inclusive culture.We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.If you need a reasonable accommodation for any part of the employment process, please contact us by email and let us know the nature of your request and your contact information.
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