Director of Lifecycle Marketing
BRCG - Charlottesville
Work at BRCG
Overview
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Overview
We’re Hiring: Director of Lifecycle Marketing at BRCG
At BRCG , we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention.
We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success.
This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA.
What You’ll Do
- Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channels
- Oversee a growing team of CRM strategists and specialists—providing coaching, direction, and support
- Own and evolve journey design across onboarding, activation, retention, and winback stages
- Partner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure success
- Serve as the strategic point of contact for clients, presenting plans, results, and optimization recommendations
- Design and implement segmentation and personalization strategies that scale
- Identify new opportunities for growth, automation, and experimentation across the lifecycle funnel
Who You Are
- 6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environment
- Experience directly managing people and collaborating across multiple client accounts
- Strong background in customer segmentation, personalization, and journey building
- Hands-on experience with Braze and/or Iterable is a must
- Adept at presenting to clients, translating data into insights, and adapting strategies based on performance
- Comfortable working in a fast-paced, client-facing environment with shifting priorities
- Thoughtful leader who can inspire trust from clients and mentorship within the team
Why BRCG?
- Remote-first flexibility
- Opportunity to lead strategy for top-tier DTC, mobile, and tech brands
- A collaborative, entrepreneurial team that values curiosity, performance, and heart
- Exposure to a wide variety of verticals, tech stacks, and customer journeys
- Competitive compensation, benefits, and a strong emphasis on growth and learning
Let’s build the future of lifecycle marketing—together.
If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you.