Director of Digital Marketing
Apartment Association of Orange County - Brea, California, United States, 92821Work at Apartment Association of Orange County
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Overview
If the following job requirements and experience match your skills, please ensure you apply promptly.Reports to: VP of GrowthDepartment: MarketingJob Type: Full-Time, On-siteCompany Overview: A leading e-bike company dedicated to providing innovative and quality electric bikes to our customers. Our mission is to make cycling more accessible and enjoyable for everyone, combining style, comfort, and performance in our products. We are committed to sustainability, innovation, and fostering a strong community of e-bike enthusiasts.Position Overview: The Director of Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to drive growth and engagement. This role will also manage the web front-end development team, as it is directly related to the consumer shopping experience. The ideal candidate is a strategic thinker with strong data analytic skills, a strong analytical mindset, and a proven track record of managing successful digital marketing campaigns.Key Responsibilities:
Develop and implement a cohesive digital marketing strategy that aligns with business goals and objectives.Lead and manage the paid performance team, including PPC, display advertising, social media advertising, and other paid channels.Oversee SEO strategies to improve organic search rankings, drive traffic, and increase conversions.Develop and execute effective email and SMS marketing campaigns to engage and retain customers.Monitor and analyze performance metrics across all digital channels, providing regular reports and insights to senior management.Utilize strong data analytic skills to interpret data, identify trends, and make data-driven decisions to optimize marketing strategies.Collaborate with cross-functional teams, including content, design, product, and web development, to ensure a consistent and integrated approach to digital marketing.Manage the web front-end development team to enhance the consumer shopping experience.Stay up-to-date with the latest industry trends, technologies, and best practices to keep our digital marketing efforts ahead of the curve.Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.Mentor and develop the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.5+ years of experience in digital marketing, with a focus on paid performance, SEO, email, and SMS marketing.Proven track record of developing and executing successful digital marketing strategies.Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.Excellent analytical and problem-solving abilities, with a data-driven approach to decision making.Strong data analytic skills, with proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and SMS marketing tools.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Experience managing web front-end development teams is highly desirable.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
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