Director of SEO & Digital Experience
Norwest Venture Partners - Austin, Texas, us, 78716Work at Norwest Venture Partners
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Overview
600 Harrison St, Floor 3, San Francisco, CA 94107, USAbout Udemy Our mission is to improve lives through learning by providing flexible, effective skill development to empower organizations and individuals. Through our global marketplace platform, we provide the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.
Considering making an application for this job Check all the details in this job description, and then click on Apply.Job Description At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.This hybrid position requires two days per week in our Austin or Denver office.About this role The Director of SEO & Digital Experience will be responsible for defining and implementing a holistic SEO and digital experience strategy to reach and engage with our global customer base. This role requires close collaboration with cross-functional partners across PDE, Marketing, and Research to scope, prioritize, and execute the initiatives that will drive organic traffic, increase brand visibility, and boost conversions for Udemy through highly relevant user experiences for both our consumer and enterprise customers. You will lean on your analytical, technical, and leadership skills to lead a talented team of marketers to execute our roadmap and drive growth for the business.What you'll be doing
Develop and implement a comprehensive SEO and digital experience strategy, guided by data insights and a deep understanding of our customers to address the needs of both B2B and consumer buyers cohesively, while supporting Udemy’s growth.Define the key areas of optimization for our organic traffic approach, and set targets that align with our business goals.Collaborate with and influence the Product, Design, and Engineering teams on experimentation ideas and partner on conversion and growth strategies.Maintain Udemy's Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.Provide regular updates to leadership on progress toward improving search rankings and address how we’re evolving in a no-click landscape.Stay up-to-date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.Build the skills of your team, empower them to act as owners, and ensure they have a seat at the table.What you’ll have
Minimum of 10 years of experience in digital strategy, SEO, digital marketing, product management, or related roles.Strong understanding of digital marketing and website optimization principles and best practices.Deep knowledge of B2B and Consumer marketing and sales funnel metrics, as well as demand generation best practices.Strong analytical and problem-solving skills, with experience in data-driven decision-making.Team player and servant leader who eagerly rallies others around a mission and leads them to a successful outcome.Strong project management skills with the ability to prioritize and multitask.Proven track record of running successful strategic and tactical projects across website development, inbound content marketing, social media, email, SEO, and analytics.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With U Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage.HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions.Transgender Benefits: Expanded medical coverage for gender-affirming care.Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay.Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.Retirement: Pre-tax and Roth 401(k) plan with an employer contribution.Charitable Giving: Corporate charitable match for eligible nonprofits and charities.Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly.Holidays: Twelve paid holidays throughout the year.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity, and a bonus.
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