Executive Director, Aetna Commercial Performance Marketing
CVS Health - Hartford, Connecticut, us, 06112![CVS Health](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CVS Health
Overview
- Apply
Overview
The Executive Director, Aetna Commercial Performance Marketing, is responsible for partnering with the Aetna Commercial & Specialty business leaders to lead the successful launch and execution of marketing strategies, campaigns and programs to drive B2B sales growth and membership yield through member enrollment. This leader will lead a team of B2B and DTC marketers with a focus on the Commercial line of business at Aetna including oversight of marketing strategy, B2B Demand Generation, Commercial Open Enrollment, and other growth and retention marketing functions.What you will do
Lead, develop and manage a high-performing team, fostering a culture of respect, collaboration and commitment to results.Develop and set the Commercial B2B performance marketing program strategy, including campaign objectives, target audiences, channel mix, messaging strategy, creative approach and quantifiable program goals.Develop and maintain campaign platforms and infrastructure to support B2B digital campaigns and programs, including campaign execution platforms, integration of marketing and sales platforms, list/targeting vendors, creative agencies and prospect/customer management and tracking.Collaborate across a highly matrixed marketing organization within Aetna and CVS Health and Aetna Marketing.Partner closely with business and marketing leaders across commercial to translate product, segment and local growth priorities to impactful and differentiated campaigns and programs that engage and influence B2B and consumer audiences.Partner with analytics and market insights colleagues to develop audience insights and test and learn strategies that drive continuous refinement and improvement of campaigns.Present program results, learnings and recommendations to Commercial Business and Finance leadership.Establish frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats.Allocate people, time and budget resources based on product/program priorities and growth opportunities; regularly share reporting on resource allocation to key internal business partners.Manage team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development.Support CVS Health in attracting, retaining, and engaging a diverse and inclusive consumer-centric workforce that delivers on our purpose and reflects the communities in which we work, live, and serve.Required Qualifications:
Ability to work Hybrid Model (in office Tuesday / Wednesday / Thursday).10+ years of experience in marketing, brand management, consulting or a related field.8+ years leading people and teams.Adept at execution and delivery (planning, delivering, and supporting) skills.Adept at business intelligence.Adept at collaboration and teamwork.Mastery of problem solving and decision-making skills.Mastery of growth mindset (agility and developing yourself and others) skills.Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating compelling presentations.Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation, both in terms of following through on commitments and deadlines.Preferred Qualifications:
10+ years of commercial health insurance/healthcare industry marketing.MBA/Master’s degree in marketing, journalism or communications preferred.Healthcare benefits industry experience, particularly in the group employer space.Proven track record of developing and executing successful marketing strategies and campaigns.Experience with brand and product marketing in the healthcare industry.Deep knowledge of market research and consumer/customer insights.Strong proficiency in marketing analytics and campaign performance measurement.Experience with Content creation.Deep understanding of Go-to-Market Strategies.Adept at understanding commercial target customers, including brokers, consultants, plan sponsors, providers, and members.Experience collaborating and partnering with sales teams.Education:
Bachelor’s degree required; MBA, Master’s degree preferred.Pay Range:
The typical pay range for this role is: $131,500.00 - $303,200.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit
jobs.CVSHealth.com/benefits .We anticipate the application window for this opening will close on: 06/03/2024.CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through
ColleagueRelations@CVSHealth.com . If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
#J-18808-Ljbffr