Senior Paid Media Specialist
Valid8 Financial, Inc. - San Diego, California, United States, 92154![Valid8 Financial, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Valid8 Financial, Inc.
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Overview
Plan, execute, and optimize paid media campaigns across multiple platforms to meet client objectives and KPIs.Strategy Development:
Develop comprehensive paid media strategies tailored to client goals, target audiences, and budgets.Performance Analysis:
Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.Reporting:
Create detailed reports and presentations that effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.Budget Management:
Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.A/B Testing:
Conduct A/B tests on ad creatives, landing pages, and audience segments to improve campaign performance.Collaboration:
Work closely with cross-functional teams, including account managers, creative, and analytics, to ensure cohesive campaign execution and alignment with overall marketing strategies.Client Communication:
Maintain strong relationships with clients, providing regular updates, performance insights, and strategic recommendations.Industry Trends:
Stay updated on the latest trends, best practices, and emerging technologies in paid media and digital marketing.Qualifications:Experience:
Minimum of 3+ years of experience in managing paid media campaigns, preferably within an agency setting.B2B + Agency Experience PreferredSkills:Proficiency in Google Ads, Facebook Ads, and other major digital advertising platforms.Strong analytical skills and experience with analytics tools such as Google Analytics.Excellent written and verbal communication skills.Ability to translate complex data into clear and actionable insights.Experience with A/B testing and optimization techniques.Education:
Bachelor’s degree in Marketing, Advertising, Business, or a related field.Attributes:Detail-oriented with strong organizational and project management skills.Ability to work independently and collaboratively in a fast-paced environment.Strong problem-solving skills and a proactive approach to campaign management.Passionate about digital marketing and staying current with industry trends.Competitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.401(k) plan with company match.Paid time off and holidays.Collaborative and inclusive work environment.Reports to: Paid Media StrategistOur culture is rooted in organizational transparency, empowering individuals, and an attitude of getting things done. If you want to be a valuable contributor on a team that cultivates these core values, we would love to hear from you.We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran statusInterview Process:ApplicationVideo Interview with Hiring Manager or Account DirectorVideo Interview with Director, Paid MediaGenerous compensation package with performance incentivesHealth insurance with company contributionPaid maternity and paternity leaveFTO Flexible Time Off401(k) with employer matchingCompany-funded short-term disability and life insuranceLong-term disabilityThe flexibility of working remotely
All potential candidates should read through the following details of this job with care before making an application.Reporting to the Senior Director of Paid Media Salary Range: $75,000 to $85,000Our culture is rooted in organizational transparency, empowering individuals, and an attitude of getting things done. If you want to be a valuable contributor on a team that cultivates these core values, we would love to hear from you.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran statusApply for this job
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