Growth Marketing Analyst
Cirkul - Watertown, New York, United States,![Cirkul](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Growth Marketing Analyst
, you’ll be an integral piece of our growth team executing and optimizing acquisition campaigns across multiple channels and partners. You’ll work closely with our Growth Marketing Manager and our brand marketing teams to streamline all the various elements to deliver successful campaigns that ultimately grow Cirkul’s sales in both online and offline environments.Responsibilities:Support overall acquisition marketing strategy and lead day-to-day execution across paid digital and other performance marketing channelsResponsible for campaign planning, setup, ad trafficking, daily reporting, ongoing optimizationsFlawless campaign execution including QA processesPlan, implement, manage, and optimize performance-driven campaigns in ad platforms, specifically social media and search platformsPull, analyze, and visualize data using Excel/Google SheetsCollaborate closely with influencer marketing and customer service teams to drive strong customer retentionSupport Growth Marketing Managers with channel implementation and experiment executionKeep up-to-date on industry trends and share with the greater marketing teamQualifications:1-2 years of experience in paid marketing channels and familiarity with performance optimizationSolid understanding of digital marketing and analyticsAnalytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategyFamiliarity with A/B testing best practices as it relates to improving efficiency and scale within media campaignsHighly detail-oriented and ability to stay organized among multiple projects and tasks occurring simultaneouslyAn innate understanding of user behavior on digital platforms and how to best engage with those audiencesStrong written and verbal communication skills with the ability to negotiateSolution-oriented mindsetAbility to be an individual contributor and a valuable team playerFamiliarity with analytical platforms such as Google Analytics, Facebook Ads Manager, TikTok Ads Manager, Affiliate platforms, etc.The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office.Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment.
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