Marketing Specialist I - B2B Marketing
Gannett | USA TODAY NETWORK - Detroit, Michigan, United States, 48228![Gannett | USA TODAY NETWORK](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Gannett | USA TODAY NETWORK
Overview
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Overview
Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA.Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.The Marketing Specialist works to position and promote brands and products of Michigan.com and the Detroit News across all platforms and events. The ideal candidate thrives in a fast-paced, ever-changing environment, handles multiple projects at once, is organized, and has demonstrated social media skills.Duties And Responsibilities
Responsible for creating and executing an effective paid social media strategy for The Detroit News to attract new subscribers and engage current readers.Develop and manage relationships with outside media outlets such as TV and radio to get our talent, products, and events featured.Write and execute trade/sponsorship agreements including meeting with sponsors as needed.Act as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.Develop relationships and partner with the internal editorial team to help grow subscribers and promote engagement.Collaborate with the Marketing Manager to develop marketing strategies across social, digital, and traditional platforms for subscriber growth.Coordinate event-specific duties within defined timelines and established expense budgets.Qualifications
Bachelor's degree. At least 1-2 years’ experience in marketing, public relations, or a related field.Prefer experience and/or knowledge of media solutions, marketing campaign development, event marketing, consumer events, and public relations.Key leadership competencies include the ability to demonstrate professional interpersonal skills, maintain confidentiality, prepare reports accurately, coordinate several tasks simultaneously, and possess excellent organizational skills.Benefits
Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.Generous Time off package including Company Paid Holidays.Energized and passionate team with a fun and flexible workplace.Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender identity, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, disability, medical condition, pregnancy status, education, genetic characteristics, political affiliation, military or veteran status, or other classifications protected by applicable laws. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of a disability or religion, to complete this employment application. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
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