Associate Director / Director, Media Planning
Bully Pulpit International - Washington, District of Columbia, us, 20022Work at Bully Pulpit International
Overview
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Overview
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices - Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clientsThe Impact You Will Make
Bully Pulpit International (BPI) is seeking a full time
Associate Director or Director, Media Planning
to join our team. In this position, you'll be responsible for media planning, campaign management/optimization and team management on a broad range of corporate, advocacy and political accounts spanning performance marketing and brand advertising. You'll work closely with the team's leadership, manage a team of Media Planners and coordinate across Client Services, Media Buying, Analytics, and Ad Operations teams to plan and execute overall campaign strategy. While this role will touch a variety of clients, it will lead on the majority of our performance marketing campaigns.What the Day-to-Day Looks LikeManage strategic media activities, including planning, buying, managing and optimizing across all channelsDevelop iterative testing framework for clients, outlining experimental structure and defining + tracking short term and long term KPIs ranging from leads to ROAS to customer long term valueDevelop and articulate departmental view on media strategy, tactics and executionServe as senior-level agency point of contact for vendorsConduct media, industry or company research to allow the agency to develop accurate and strategic advertising and marketing plansFoster good working relationships across all client teams to facilitate flawless execution of plansIdentify areas for team-wide workflow and process improvements, and work with leadership to implement themAttract, retain, and improve talent on the Planning team through effective management, mentorship, and trainingWhat You BringDeep expertise in performance marketing - everything from tracking implementation to multi-touch attribution and channel, creative + landing page optimizationPassionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.At least 2+ years of management experienceIn-depth understanding of media planning, strategy, negotiation, implementation and performance analysisThrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reportsThrives in a collaborative environment and is a problem solverWorking knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)Benefits
BPI offers a wide range of benefits to U.S.-based employees. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
100% company-paid healthcare, vision & dental for employeesMatching 401k contributions up to 4%Generous vacation packageUnlimited sick leaveGenerous holiday schedule12 weeks of paid leave for new parents$50 monthly phone reimbursementPre-tax commuter benefits
BPI offers a comprehensive offers base salary of
$100,000- $135,000
with an annual discretionary bonus and generous benefits.
Estimated starting base salary will be based on level of experience.
Bully Pulpit Interactive provides equal employment opportunities to all qualified applicants for employment regardless of gender identity, race, color, religion, ancestry, national origin, age, disability, marital status, family responsibilities, sexual orientation, veteran status, citizenship status, matriculation, personal appearance, genetic information or other protected group status.
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