Customer and Distributor Marketing Manager
SC Johnson Professional® USA - Charlotte, North Carolina, United States, 28245Work at SC Johnson Professional® USA
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Overview
Develop an annual marketing calendar including key initiatives, sales tools, and post initiative reviews.Work with sales, marketing and finance to assess effectiveness of current programming and marketing promotional calendar. This would include:Solicit and capture feedback from distributors and sales team continuously on effectiveness of our programming and promotional calendar.Review effectiveness of programs/promotions via feedback and examining actual results vs objectives.Incorporate feedback and analysis into programs and promotional calendar changes/adjustments on a continual basis.Establish a clear, concise annual promotional calendar that clearly lays out the items of focus both quarterly and for the year.Tactically support the execution of key promotions by providing appropriate marketing materials, sales tools and execution guidance to facilitate high level of execution across sales team.Work with Marketing Segment Owners to manage the NPD/EPD processes as appropriate.Act as a liaison between Pro and Global Consumer Brands (GCB) to ensure that our go to market strategies do not conflict with each other.Ensure appropriate wiring of Associate Managers’ coverage/ownership of distributor population based on aligned prioritization with sales and leadership.Work collaboratively with communications, graphic design team, and sales teams to provide direction and support needed to develop sales tools, marketing materials, digital presence, trade shows, print collateral, newsletters, advertising, promotions, special events and other ad hoc opportunities.Ensure appropriate support for national, regional, and distributor trade shows in the form of booth displays, banners, literature, samples and more.Support customer product item setup process to ensure our products are consistently set up correctly in our customers’ POS systems, etc.Support Sales by managing distributor requests for sales and marketing assets across multiple channels and including ecommerce.Support New Item Product Lifecycle by proactively monitoring availability of images, maintaining communications with agencies on timing of images and enforcing image deadlines with such agencies.Monitor, manage and communicate all Iconic Brand product changes to Sales, Customer and Product Supply teams. Ensure that all team product files, item code change files, marketing and media assets that feature these codes are updated timely.Work within a team managing assets and content used within the SC Johnson Professional website while implementing timely content to engage customers.Provide project and analytic support and perspective for distributor growth initiatives and other investments.Work with R&D, GSARA and Legal as needed.Required Skills / Experience / Competencies:
Bachelor’s degree in Business Administration, Marketing, Sales, Project Management or related field.5+ years of work experience supporting sales and marketing teams.Qualified candidates must be legally authorized to work in the United States.Preferred Skills / Experience / Competencies:
Strong strategic thinking skills.Problem solver.Consistent and proven track record of delivering objectives consistently.Strong project management and organizational skills.Approach situations and processes with curiosity and open mindedness while applying new learning.Ability to expertly handle multiple projects and priorities working with various internal and external partners and organizational levels.Experience with Industrial and Commercial Business to Business is ideal or Distributor Channel Marketing.Adept at assessing talent, coaching, developing and building winning teams.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.
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