Brand Marketing Manager, WhatsApp
META - Menlo Park, California, United States, 94029Work at META
Overview
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Overview
Support the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing and Product Management.
Support and lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.
Willingness and experience to "roll up your sleeves" and flex between strategic and tactical/execution responsibilities when needed
Serve as an influential member to WhatsApp leadership team on the future and success of WhatsApp
Minimum Qualifications:Minimum Qualifications
8+ years of experience and proven success working on global consumer brands or entities in brand marketing for Internet and/or consumer technology, or consumer packaged goods.
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Experience supporting large multi-million dollar campaigns with a proven understanding of communications and media planning. Demonstrated experience working with media and creative agencies. A track record in developing compelling consumer communication and creative.
Demonstrated experience in developing, building, scaling and influencing cross-functional teams and all levels of management.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Preferred Qualifications:Preferred Qualifications
Deep understanding of WhatsApp as a brand and product
Experience with both early stage products and established products/brands
Global experience working across a number of markets
BA/BS degree in marketing, business, or related field
Public Compensation:$122,000/year to $176,000/year + bonus + equity + benefitsIndustry:
InternetEqual Opportunity:Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at (see below)