Product Marketing Manager Marketing Full-time U.S. Remote
Charleyssteakhouse - Ontario, California, United States, 91764![Charleyssteakhouse](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Charleyssteakhouse
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Overview
The
Product Marketing Manager
is responsible for creating demand for Slope’s products through strategic positioning, messaging, and marketing programs in collaboration with the Director, Customer Lifecycle Marketing. This role involves creating and executing go-to-market strategies, leading product launches, and informing impactful marketing campaigns. It partners closely with the marketing, sales, product, and other cross-functional teams to ensure alignment and consistency across the organization. Key responsibilities include conducting in-depth market research, crafting compelling customer communications, supporting sales enablement with targeted materials, and using customer insights to refine marketing approaches. To be successful in this role, candidates must possess excellent time management skills.Responsibilities
Market Research and Analysis:
Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Leverage insights to inform product development and marketing strategies.Strategic Alignment:
Partner closely with the product team to synchronize marketing initiatives with the software development lifecycle (SDLC), ensuring seamless execution of marketing campaigns in line with product releases.Campaign Management:
Provide guidance on product positioning and campaign strategies based on a deep understanding of the product, target personas, and market competition. Drive product awareness through strategic content distribution and social media. Partner with the Director, Customer Lifecycle Marketing to design and implement bottom-of-the-funnel, persona-based nurture campaigns and account-based marketing efforts.Go-to-Market Strategies:
Develop and manage go-to-market plans tailored to different product launch tiers for new products and features.Customer-Centric Messaging:
Collaborate with the product team to link product features with customer benefits and needs, shaping effective marketing campaigns that resonate with target audiences.Cross-Functional Coordination:
Work collaboratively with sales, marketing, and product teams to ensure that product marketing efforts align with customer expectations and experiences.Customer Communications:
Partner with the product team to create customer communications for new product releases.Sales Enablement:
Work with the sales team to develop product collateral, including data sheets, case studies, infographics, and competitive positioning materials. Support the creation of sales presentations and messaging.Content Development:
Collaborate with the Content Marketing Manager to generate engaging content, such as blogs, whitepapers, and videos, that bolster marketing initiatives.Customer Insights and Feedback:
Support the product team in collecting and analyzing customer feedback to guide product enhancements and refine marketing approaches.Perform other duties as assigned.Experience & requirements
EducationBachelor’s degree in marketing, advertising, communications, business, or related field or equivalent work experience in related field.ExperienceMinimum of 4 years of hands-on B2B product marketing experience in the SaaS industry.Knowledge, Skills & AbilitiesProficiency in marketing automation and CRM tools.Knowledge of SEO, SEM, and digital marketing best practices.Strong understanding of market research methodologies.Strong ability to analyze data, identify trends, and develop strategic plans and data analysis.Expertise in developing and implementing product positioning and messaging strategies.Excellent written and verbal communication skills.Strong organizational and project management skills, with the ability to prioritize, follow through, and manage multiple projects and deadlines independently within a fast-paced environment.Proven ability to collaborate with cross-functional teams to effectively communicate with and engage stakeholders at all levels of the organization.High attention to detail and a commitment to delivering high-quality work.Preferred QualificationsMBA in marketing or related business degreeExperience in clinical research or life sciencesAbout Slope
Slope is a global provider of biospecimen lifecycle software, data, and services for clinical trials. With a focus on tech-enabling the full biospecimen lifecycle, Slope offers expertise that empowers sponsors to make informed decisions using high-quality, real-time sample data. Slope has supported thousands of the most complex, sample-intensive trials worldwide and has been adopted by 75% of NCI-designated cancer centers.Slope’s biospecimen lifecycle software solution, Biospecimen360, provides sponsors with real-time, compliant, and traceable sample metadata to inform timely study decisions. The software controls sample metadata capture and orchestrates multi-stakeholder activities and data flow throughout the biospecimen lifecycle — from kit logistics and inventory control to sample collection, processing, storage, and shipping, to receipt at labs. The result is instant data availability across sites, labs, kitters, shippers, and other eClinical systems; this in turn enables faster reconciliation, less risk, and significantly improved study compliance, monitoring, and reporting.Working at Slope
Slope has a fun, high-energy, fast-paced environment full of motivated, purpose-driven employees who practice our core values on a daily basis:Patients are paramountBetter, faster, strongerDriven by dataJob done, have funGet Sloped!What Slope can offeryou
Health insuranceDental and vision coverageFlexible spending accountsHealthcare savings accountsEmployee-funded supplemental life insuranceEmployee-funded short and long-term disability insurance401(k) planNine paid holidays15 PTO daysAnnual home office stipend
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