Marketing Campaign Manager
Americas Mortgage Professionals - Fort Lauderdale, Florida, us, 33336Work at Americas Mortgage Professionals
Overview
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Overview
This Is An In Office Position
Responsibilities:
Social Media Strategy and Execution:
• Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and lead generation. • Create and manage content calendars across various social media platforms (e.g., Facebook, X, LinkedIn, Instagram). • Oversee the development of engaging content, including posts, graphics, videos, and ads. • Monitor social media trends and adjust strategies to stay ahead of industry developments. • Administer and maintain AI-driven CRM systems to ensure optimal performance and reliability.
Business Development:
• Identify and pursue new business opportunities and partnerships through various channels. • Develop strategies to leverage social media for lead generation and customer acquisition. • Conduct market research to identify potential clients and partners and understand their needs.
Relationship Management:
• Build and maintain strong relationships with key clients, influencers, and industry partners. • Act as the primary point of contact for clients regarding social media services and inquiries. • Address client concerns and feedback promptly and professionally. • Collaborate with clients to understand their social media goals and deliver tailored solutions.
Analytics and Reporting:
• Track, analyze, and report on social media and CRM performance metrics and KPIs. • Use data insights to optimize strategies and improve campaign effectiveness. • Prepare regular reports and presentations for senior management on social media performance, CRM and business development activities.
AI Integration:
• Leverage AI tools to automate processes, enhance data analysis, and improve business insights.
Collaboration and Communication:
• Work closely with the marketing team to ensure alignment between social media and overall marketing strategies. • Coordinate with sales, product, and customer support teams to integrate social media efforts with broader business objectives. • Represent the company at industry events, webinars, and networking functions.
Budget Management:
• Develop and manage budgets for social media campaigns and business development initiatives. • Monitor expenses and ensure cost-effective execution of social media strategies. Qualifications: • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Advanced degrees or relevant certifications are a plus. • Proven experience in social media marketing, business development, and relationship management. • Manage and Optimize CRM Systems. Administer and maintain AI-driven CRM systems to ensure optimal performance and reliability. • Customize CRM workflows, fields, and configurations to meet the specific needs of the business. • Strong understanding of social media platforms, tools, and best practices. • Excellent communication, negotiation, and interpersonal skills. • Demonstrated ability to create engaging content and manage social media campaigns. • Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). • Ability to analyze data, derive insights, and make data-driven decisions. • High attention to detail and accuracy in data management and system configuration. • Familiarity with lead generation and client relationship management a plus • Self-motivated with a strategic mindset and the ability to work both independently and as part of a team. • Keep abreast of the latest trends and advancements in AI and CRM technologies to continuously improve system capabilities. Compensation: $50,000 - $70,000 yearly
• Social Media Strategy and Execution: • Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and lead generation. • Create and manage content calendars across various social media platforms (e.g., Facebook, X, LinkedIn, Instagram). • Oversee the development of engaging content, including posts, graphics, videos, and ads. • Monitor social media trends and adjust strategies to stay ahead of industry developments. • Administer and maintain AI-driven CRM systems to ensure optimal performance and reliability.Business Development: • Identify and pursue new business opportunities and partnerships through various channels. • Develop strategies to leverage social media for lead generation and customer acquisition. • Conduct market research to identify potential clients and partners and understand their needs.Relationship Management: • Build and maintain strong relationships with key clients, influencers, and industry partners. • Act as the primary point of contact for clients regarding social media services and inquiries. • Address client concerns and feedback promptly and professionally. • Collaborate with clients to understand their social media goals and deliver tailored solutions.Analytics and Reporting: • Track, analyze, and report on social media and CRM performance metrics and KPIs. • Use data insights to optimize strategies and improve campaign effectiveness. • Prepare regular reports and presentations for senior management on social media performance, CRM and business development activities.AI Integration: • Leverage AI tools to automate processes, enhance data analysis, and improve business insights.Collaboration and Communication: • Work closely with the marketing team to ensure alignment between social media and overall marketing strategies. • Coordinate with sales, product, and customer support teams to integrate social media efforts with broader business objectives. • Represent the company at industry events, webinars, and networking functions.Budget Management: • Develop and manage budgets for social media campaigns and business development initiatives. • Monitor expenses and ensure cost-effective execution of social media strategies.