Senior Director, Marketing
Mast Reforestation - Seattle, Washington, us, 98127![Mast Reforestation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Mast Reforestation
Overview
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Overview
www.mastreforest.com
and watch this
video of our recent Montana project
(hyperlink:
https://www.mastreforest.com/reforestation )If you’re inspired by our work, we’d encourage you to apply!This is an opportunity to be a pioneer in the field of carbon removal credit development from nature based systems. The preferred candidate will be interested in leveraging their significant marketing background to advance how humanity values nature by connecting the human economy to the natural economy of ecosystem services. Success in this role is helping landowners stand their decimated forests back up and demonstrating to carbon credit buyers the value of these types of nature-based carbon removal credits. You will play a leading role in marketing these carbon removal credits.What you’ll be doing:As the Sr. Director, Marketing at Mast Reforestation you will own the look and feel of this unique brand in the carbon credit and reforestation marketplaces. You’ll develop and execute holistic marketing and brand development strategies across multiple channels that build company reputation, market share, consumer engagement and partner interest. You will understand and engage with the breadth and complexities of the reforestation and carbon marketplaces. You’ll use your knowledge to deliver stakeholders meaningful interactions and experiences across owned, earned and paid media that drive revenue to the organization. This role will have a high degree of collaboration with the Carbon Sales and Products teams, as well as our nursery and landowner sales teams. Your role is to ensure that there is a coherent marketing strategy across the company, it is well understood and adopted by leadership and ensures Mast remains the thought leader for reforestation-as-a-service. Ultimately, you will embody the voice of each consumer of the company’s products.Key Responsibilities:Develop a vision for how to make the company into a beacon brand for the voluntary carbon market.Own the company marketing strategy through the three main verticals, carbon credit sales, carbon project origination and seedling sales.Create and manage the annual marketing plan and budget. We use zero based budgeting, so you can scope to plan, making each spend count, as we are a VC backed startup.Create targeted marketing outreach plans, manage creative, copy and plan execution.Establish and track lead generation and performance metrics, adjust strategy per results.Audit campaign performance. Present quarterly marketing updates to the leadership team, making sure everyone is aligned on brand opportunities and strengths.Work with the Carbon Sales and Carbon Product teams to create a shared vision for marketing outreach and strategy for differentiation from the competition. Apply new ideas while incorporating learnings from the field.Guide the communications team and leverage the media coverage generated by this group and Mast’s projects.Ensure consistency of brand voice in all channels and mediums.Discuss all major campaign decisions with stakeholders to ensure tight alignment between the teams. Own the look, feel and content for all sales tools.Collaborate with internal sales stakeholders to ensure they fit their proposed task.Define and manage the event program (attendance, speaking, sponsorship, etc) and budget, from vetting through execution. Attend events as necessary for marketing representation.Build the marketing team (Digital, Events, Design, Film), ensure proper performance management and management tools are used and embraced by the team towards the delivery of the marketing plan.Provide guidance and feedback to level up the team’s performance and enable each of them to achieve their career objectives.Work with the team to share your knowledge and develop the marketing team to become a best in class lean marketing operation.About You:Bachelor’s Degree in Marketing, Advertising or related field and MBA10+ years marketing experience, preferably in carbon and/or climate tech industry5+ years proven ability leading marketing campaign development from ideation through commercialization5+ years managing a marketing team with all disciplines2+ years experience in event managementHigh level of creativity, big picture thinker with attention to detailDemonstration of cross-discipline execution of marketing strategyAdvanced communication, leadership, and interpersonal skillsStrong problem solving ability and ability to succeed despite chaosAbility to interpret, organize and visualize dataAdvanced problem solving and decision-making abilitiesWillingness to roll up sleeves and execute alongside your teamDynamic, creative and passionate about brand development and innovative marketing strategiesPassionate about the environment and climate changeCompensation:$150,000 - $180,000 a year
The compensation package:
includes a base salary plus numerous benefits. As of May 2024, the geo-located base salary for this role falls within this band: $150,000 to $180,000 p.a. We’ll determine the final base salary based on various factors, including the candidate’s relevant experience, skills level and residing location.Mast Reforestation, Silvaseed & Cal Forest offer:Competitive salaryLocation-based compensation80% health insurance coverage for Full-Time non-seasonal employees, including Medical, Dental & Vision insurance plansVoluntary insurance plans with competitive premium rates: Pet insurance, Life insurance, Accidents.Company paid Short Term Disability insurance and Group Term Life insuranceCompany’s incentive stock options (ISO) for eligible employee groupsRetirement saving plan: Sustainable 401(k) and Roth 401(k) with climate-focused investment options.Commuter Benefits in eligible cities6 paid holidays. Two company-wide closing weeks per year.Flexible PTO for Salaried employees. Generous PTO accrual for Hourly employees.Allowances for out-of-state employeesRelocation support for out-of-state employeesOur Seattle office is dog friendly!
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