Director, B2B Marketing Solutions
ALM - Long Island City, New York, United States, 11101![ALM](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.ABOUT THE TEAM:
Creative, dynamic and hardworking, the B2B Marketing team creates and executes programs that drive thought leadership, awareness and sales leads for the 30+ industry media brands at ALM. We are a revenue-driven marketing team that develops innovative content marketing programs, advertising, research, and trade show strategies that support our sales teams in seven different vertical markets.JOB DESCRIPTION:
The Director, B2B Marketing Solutions manages the marketing automation operations of the Marketing Services to drive thought leadership and sales leads to all of the salespeople who sell the 30+ media brands at ALM. This position manages the operational strategy and execution surrounding our Pardot/Salesforce solution including everything from deployment of emails to tracking, managing and evaluating the revenue driving effectiveness of our marketing programs. In addition, the Director oversees the B2B Marketing tradeshow, barter, and research activities of the group, and all budgeting and expense tracking involved in these activities. This position reports to the VP of Marketing and Custom Solutions.Responsibilities:Manage Pardot/Salesforce marketing automation operations including everything from email deployment, data collection and analysis, and creating and management of dashboards.Leads sales enablement of our marketing automation capabilities, educating our sales team to optimize usage of the marketing automation operation.Leads our B2B Marketing research activities including our website audit and brand awareness research for each of our major brands.Works with brand leaders to create and manage our trade show exhibition strategy and execution.Manages the financial tracking aspects of all of our barters across all brands.Manages the details of the B2B Marketing group’s budget including tradeshow and event spending, content marketing and other expenses.Qualifications:High-energy, get-things-done marketing professional who loves working with brand and sales leaders to get things done and meet and execute organizational goals.3-5 years experience working with Pardot/Salesforce or similar marketing automation implementations.Experience managing a budget.Demonstrated customer service skills.Superior verbal and written communication skills.Strong multi-tasking and collaboration skills.Excellent organizational skills and attention to detail and accuracy.Comfortable taking charge and leading conversations.Sound judgment for problem solving and decision making.Previous experience managing trade show exhibitions and research programs is helpful.Knowledge of Google Analytics, Adobe, Tealium and other website engagement tracking a plus.Why you should join ALM...Generous Benefit Plans for Medical, Vision & Dental Coverage401(K) Plan With MatchPaid Time Off (Vacation, Personal Days & Sick Days)Summer Fridays - Early Office ClosurePaid HolidaysHealth Savings AccountFlexible Spending Accounts for Dependent Care & Medical ExpensesCareer Development Learning & Training OpportunitiesEducational AssistanceEmployee Referral BonusEmployee Recognition AwardsShort-term & Long-term Disability CoverageFlexible Work SchedulesALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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