Group Manager Marketing, Generative AI Enablement
Intuit Inc. - Mountain View, California, us, 94039Work at Intuit Inc.
Overview
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Overview
Strategic Roadmap Influence:
Partner with the GTM Tech team, GTM subject matter experts, and senior leadership to define and influence the GenAI roadmap for integrating GenAI in internal M&C workflows. Prioritize use cases that align with strategic business goals, deliver measurable customer value, and drive significant organizational impact.Learning Experience Development:
Lead the creation and implementation of comprehensive learning experiences, including workshops, training modules, and hands-on sessions. Measure success through team adoption rates, user feedback, and business performance improvements, ensuring sustained active use of GenAI capabilities.Change Management Leadership:
Develop and execute a robust change management strategy to embed GenAI capabilities into M&C workflows. This includes stakeholder engagement, communication plans, and continuous support to ensure sustainable impact and smooth transitions in workflows.Experimentation and Insight Gathering:
Define hypotheses, design experiments, and conduct tests in collaboration with analytics and product teams. Gather actionable insights to prioritize high-value initiatives and ensure alignment with overall business objectives.External Collaboration and Partnership:
Partner with external GenAI tool vendors, external subject matter experts, and learning experience providers. Bring cutting-edge perspectives and innovations into the organization and develop tailored learning materials to drive effective adoption of GenAI capabilities.Performance and Adoption Metrics:
Drive 100% adoption of GenAI tools among M&C employees by setting clear usage targets, monitoring adoption rates, and providing ongoing support. Integrate GenAI into prioritized workflows to enhance efficiency and effectiveness, regularly reporting on progress and outcomes.Cross-Functional Collaboration:
Build strong partnerships with internal subject matter experts, advisory groups, and the legal team to ensure comprehensive integration and compliance with all regulations. Facilitate regular cross-functional meetings to align on goals and track progress.Minimum Requirements
AI/GenAI Proficiency:
Strong proficiency in AI tools and technologies, with a proactive approach to learning and integrating GenAI advancements. Demonstrated passion and understanding of AI/GenAI integration in GTM workflows.Industry Experience:
Minimum of 8-10 years in marketing, AI technologies, and team leadership, preferably within highly matrixed tech organizations or SaaS companies.Marketing Expertise:
Deep understanding of digital and traditional marketing strategies, with experience in executing comprehensive marketing plans and multi-channel campaigns.Leadership:
Proven track record of managing and leading diverse teams, with success in mentoring and developing team members.Strategic Execution:
Demonstrates customer obsession, strategic thinking, and the ability to adapt swiftly to business demands, driving impactful results. Demonstrates experience driving 0 to 1 efforts.Change Management and Communication:
Ability to lead successful change management initiatives, developing and implementing communication plans and training programs. Excellent communication skills to articulate complex concepts to executives and key stakeholders.Analytical Skills:
Highly analytical mindset with strong problem-solving skills, capable of using data to drive strategic marketing decisions.
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