Head of Marketing – Maserati Americas
Stellantis Financial Services - Auburn Hills, Michigan, United States, 48326![Stellantis Financial Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Stellantis Financial Services
Overview
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Overview
The Maserati North America Regional Marketing Director will manage all marketing activities within the region. This includes media and communications strategies, exclusive customer events and lead generation.
The Main Responsibilities Of The Role Include
Responsible for leading and overseeing all marketing activity within Region
Developing media strategy guidelines to fully exploit latest digital marketing opportunities
Developing communication strategy to ensure relevant and effective messaging for key markets
Ensuring full integration with HQ CRM / Digital and processes to provide “closed-loop” lead management and follow-up.
Responsible for market/competitor/product/pricing analysis to optimize Maserati range offering
Acting as principal liaison and “voice of markets” with HQ marketing functions
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, Business or other related field
10 + years of experience in marketing
Experience with high end automotive companies and/or luxury brands
Proven experience in managing a team that performs various marketing functions
Proven track record of partnering with a sales organization to improve sales and market share
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