Director, Digital & Content Marketing
Harlem Globetrotters International - Holiday, Florida, us, 34692Work at Harlem Globetrotters International
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Overview
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Harlem Globetrotters & Herschend Entertainment StudiosWe are seeking a highly skilled and motivated Director of Digital Marketing to join our team. The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies in the sports and entertainment industry. This individual will play a key role in shaping our brand's digital presence, driving engagement, and enhancing the overall fan experience.Responsibilities:Digital Strategy· Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement· Stay abreast of industry trends and emerging technologies to drive continuous innovation in digital marketing effortsContent Creation· Lead the creation of compelling and shareable content that resonates with our target audience across various digital platforms· Collaborate with internal teams, athletes, and influencers to develop content that aligns with brand objectivesSocial Media Management· Oversee and manage social media accounts, ensuring consistent brand messaging and engagement.· Analyze social media metrics and insights to optimize content performance and drive fan interaction.SEO and SEM· Develop and implement effective SEO and SEM strategies to improve online visibility and drive organic traffic· Monitor and analyze website performance, providing insights for continuous improvement.Email Marketing· Create and execute email marketing campaigns to nurture fan relationships and drive ticket sales.· Segment and target audiences effectively to maximize campaign success.Partnerships and Collaborations· Identify and cultivate partnerships with influencers, brands, and other relevant entities to expand our digital reach· Collaborate with cross-functional teams to leverage partnerships for mutual benefitRequirementsPosition Requirements· Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus· Proven experience (10+ years) in digital marketing, specifically within the sports and entertainment industry· Strong understanding of social media platforms, SEO, SEM, and email marketing· Proficient in content development· Excellent project management and leadership skills· Creative mindset with the ability to think outside the box· Strong analytical and problem-solving abilities· Consistently demonstrates grit and determination with an innate ability to get stuff done· Excellent communication and collaboration skills· Must be flexible and willing to work off hours, weekends, and nights as needs dictate· Passion for sports and entertainmentAbout Harlem Globetrotters International:THE originators of basketball style, captured by dynamic athletes with unmatched skills and influencers of today’s game. The team has showcased their iconic brand of basketball in over 124 countries and territories across six continents since 1926. Winners of 2 Cynopsis Sports Media Awards and Emmy nominated for their hit NBC weekly series, “Harlem Globetrotters: Play it Forward,” they continue to break barriers and stand as leaders across diversity, equity, and inclusion. Proud inductees into the Naismith Memorial Basketball Hall of Fame, their mission continues to advance the game of basketball and deliver exciting and interactive entertainment to the world. If you have ever seen a jump shot, slam dunk or a half-court hook shot, you have witnessed the creative moves made famous by the Globetrotters. The Harlem Globetrotters International, Inc. is a subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S.About Herschend Entertainment Studios:Through the power of storytelling, Herschend Entertainment Studios (HES) creates entertainment brands which positively influence families for the better. Launched in 2016, HES is the media arm of Herschend Enterprises which develops and produces 360-degree franchises of wholesome entertainment for television, film, licensing and other media. Its current media properties include The Harlem Globetrotters, Chuggington and Splash and Bubbles (in partnership with The Jim Henson Company).PERKS & BENEFITSFree Admission - Free admission to Harlem Globetrotter live events and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.Exclusive Admission Discounts - Complimentary tickets for loved ones.CAREER DEVELOPMENTFree Tuition - Earn your degree, debt-free. 100% free tuition starting day one of employment! Learn More About Grow ULeadership Training - We promote from within whenever possible and offer training programs to those with a desire to learn, grow, and embody our mission and values.FINANCIAL BENEFITSCompetitive Wages401K - 401(k) Retirement plans are available.Paid Life Insurance - Life insurance and short-term disability benefits for full-time, year-round employees and dependents.Paid Time Off - Holiday, vacation, sick, and flex pay for full-time, year-round employees.Survivor's Income Benefit - Upon the employee's death, the company will pay 12 weeks of their base pay to their beneficiary to cover the immediate needs of the family. Available to all employees on their first day of work.Adoption Reimbursement Assistance - Employees can submit reimbursement expenses of up to $3,000 per adoptionRecognition Programs - We recognize the contributions of employees at all levels of achievement through formal and informal reward & recognition programs and financial incentives. Bonus Plans are available to those who qualify.HEALTH & WELLNESSHealth Insurance - Affordable health plan options (co-pay, FSA) available to all full-time, seasonal, and year-round employees.Added Medical Benefits - Dental, vision, and voluntary long-term disability, voluntary & dependent life insurance, critical illness & accident insurance to all full-time, seasonal, and year-round employees.Company-Paid Benefits - For full-time, seasonal, and year-round employees, the company offers paid life insurance for employees and their dependents and short-term disability for employees.MetLife Employee Assistance - All employees are eligible for free & discounted well-being services including counseling, work, legal, and financial assistance.
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