Manager, Product Marketing
TELUS International - Las Vegas, Nevada, us, 89105Work at TELUS International
Overview
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Overview
Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of TELUS International solutions by both product area and customer segment across digital experiences.Work closely with product management and strategy teams to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.Conduct market analysis to inform product strategy and competitive positioning.
Development of Customer-Centric Positioning:
Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of target industries.Collaborate closely with technical teams to translate complex product features across products, applications and solutions into clear, customer-centric benefits for customer segments.
Go-to-Market Strategy:
Lead the creation of compelling content that supports GTM strategies to articulate the value proposition and differentiators of the products to the target audience.Work to create and execute go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of target industries.Work closely with sales teams to enable their success through impactful sales collateral, training materials, and competitive intelligence tailored to each segment.Act as a bridge between the product marketing team and other marketing functions, such as corporate marketing, analyst relations, industry and digital marketing, and ensure product marketing is supporting them in rolling out marketing and broader GTM initiatives.
What We Need From YouProven leadership in product marketing, preferably in the technology sector with 5 - 7 years of experience.Strong background in technology and cloud, understanding its challenges and opportunities.Strong technical background to effectively bridge the gap between product marketing and product management.Bachelor’s degree in marketing, Business, or related field.Location: Remote - USPay:The base compensation range for this position is $92,000 - 115,000 Annually commensurate with experience. Actual compensation within that range will be dependent upon the individual's skills, experience, qualifications, and applicable laws.TELUS Values:TELUS International recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all applicants must demonstrate behaviors that are reflective of our values:We passionately put our customers and communities first.We embrace change and innovate courageously.We grow together through spirited teamwork.At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.
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