Get new jobs for this search by email

EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

About the Organization: WHO WE ARE

Origin is America's next big brand. We make everything from dirt-to-shirt right here in our Maine and North Carolina-based factories. Workwear, Huntwear, Fightwear and Lifewear are the core of our business, and we are the first brand to manufacture footwear in Franklin County, Maine in the last 30 years. We pride ourselves in making heirloom quality, durable goods and apparel right here in America.

Origin was first launched in 2011. In 2013, our founder, Pete Roberts, with the help of friends and family, cleared a forest and built a small timber-frame factory, with the sole purpose to make the world's BEST Brazilian Jiu-Jitsu gear. Since then, we have grown, now headquartered in the heart of downtown Farmington, Maine and Asheboro, North Carolina, and expanding our product offerings to include apparel, denim jeans, outerwear, footwear, and JOCKO FUEL nutritional supplements.

Check out our website to learn more about the products we pour our hearts into:

> http://www.originusa.com

BUT THERE IS MORE

More than creating the best products on the planet, Origin believes in the American Dream and that it's still very much alive. We believe in our communities and our local workforce. We believe in the reshoring of our machinery and rebuilding the knowledge and skills of the past to create economic sustainability here at home for generations to come. This is a mission we support wholeheartedly as Origin has grown to become one of the largest privately-owned employers in Franklin County, Maine, and one of the fastest-growing businesses in America, making the Inc. 500 for the past three years.

Join us as we restore the pride and soul of American manufacturing.

Job Title: Digital Advertising Associate Director

Location: Remote with quarterly travel to HQ or NC

Key Responsibilities:

• Own & Execute Paid Media Strategy – Lead the development, execution, and optimization of digital advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms.
• Revenue & Growth Acceleration – Maximize ROAS, new customer acquisition, and lifetime value (LTV) while efficiently managing ad spend.
• Campaign Performance & KPI Optimization – Continuously track, analyze, and refine strategies based on CTR, CVR, CAC, LTV, MER, and other key performance indicators.
• Creative Strategy & A/B Testing – Work closely with the media and design teams to produce high-impact, conversion-driven ad creatives.
• Audience Targeting & Data Utilization – Leverage lookalike modeling, retargeting, and first-party data to enhance efficiency and scale.
• Budget Management & Forecasting – Oversee and allocate a multi-million-dollar ad budget across platforms for profitability and sustainable growth.
• Cross-Functional Collaboration – Act as a key bridge between Marketing and E-Commerce, ensuring ad strategy aligns with brand positioning, product launches, and conversion rate optimization.
• Stay Ahead of Trends – Monitor industry trends, platform updates, and emerging digital marketing strategies to keep Origin USA at the forefront of performance marketing.

Qualifications:

• 5+ years of hands-on experience in digital advertising, preferably in DTC eCommerce.
• Proven expertise in scaling paid media campaigns profitably while optimizing for efficiency.
• Deep knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok Ads.
• Expert in Triple Whale, including board creation, reporting, and correlation analysis.
• Prior experience in Shopify and Klaviyo preferred.
• Strong analytical skills with experience in Google Analytics, attribution models, and data-driven decision-making.
• Experience in contributing to ad creative development for optimized performance and working closely with media and design teams.
• Ability to forecast, allocate, and optimize multi-million-dollar ad budgets.
• Understanding of customer journey, full-funnel marketing, and e-commerce growth strategies.
• Ability to operate in a fast-paced, high-performance, results-driven environment.

Benefits:

• Paid Time Off
• Company-Paid Holidays
• 401(k)
• Comprehensive health, dental, and vision insurance

Join Us: Be a part of a team that believes in hard work, quality craftsmanship, and the power of storytelling. Together, we’re creating a legacy that’s Made in America.

Full-Time/Part-Time: Full-Time

Exempt/Non-Exempt: Exempt

Number of Openings: 1

This position is currently accepting applications.