Performance Marketing Executive : The Better India The Better Ind...
Devinfo - Indiana, Pennsylvania, us, 15705![Devinfo](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
is the world’s largest impact-driven, positive stories platform. We reach over 250 million readers each month, across languages – English, Hindi, Gujarati and Malayalam. Our solutions-oriented reporting features stories of changemakers and innovators, with a highlight on small enterprises, grassroots innovations, sustainability initiatives, and more. Inspired by our protagonists, thousands of readers have made positive changes to the community around them, each year. In addition, The Better India has partnered with social impact organisations, corporates, NGOs, the government and citizens to organise and highlight initiatives delivering real impact. We have helped raise relief money, bring about economic independence to the needy and revive degraded environments and lakes, amongst other activities
Performance Marketing Executive (Branded Content)
As aPerformance Marketing Executive(Branded Content) at The Better India, you will manage The Better India’s online presence by developing and implementing the social media strategy for branded content. You will lead campaigns and projects across a range of social media channels, producing engaging content, analyzing usage data and so on.
Job Description
Understand the objectives of each social media campaign to be done for branded content.
Monitor, track, analyse and report the performance of content and ads on social media platforms using tools such Facebook Ads Manager, Google Ads Account & YouTube Analytics.
Define the performance matrix for each campaign accordingly in terms of Reach, Views, Engagement etc.
Design, run and manage social media ad campaigns to meet the campaign objectives across – FB, IN, Li, TW, YT
Decide the ad and promotions budget and allocate the same across platforms
Manage campaign budgets and expenses on Facebook’s Ad manager, Google Ads Account etc. and optimise the same.
Resolve issues with the ads and get them resolved Help internal stakeholders such as – brand & marketing, sales, brand solutions, operations and social media content teams with insights on social media along with trends that will work on The Better India.
Create reports at the end of each campaign for branded content with insights from social media.
Sync up with The Better India’s internal social media and content teams on social media trends and planning so that both teams are on the same page.
Design and deliver creative and engaging social media strategies for all internal and external campaigns at The Better India
Collate and maintain all social media data and analytics such as followers, daily users, reach, views, audience profile, engagement etc.
Optimise content to further encourage community interaction and engagement
Recommend improvements to increase performance in branded content.
Proficiency in excel, google sheets, data visualisation, representation and reporting would be preferred.
Qualifications: –
Having Bachelor’s degree in marketing, or similar and certification in digital marketing would be advantageous.
Skills Required:-
Proven work experience as a Social media manager
Hands on experience in content management
Ability to deliver creative content (text, image and video)
Knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Excellent communication skills
Analytical and multitasking skills
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