Marketing Communications Specialist
LEAP Legal Software - New York, New York, United States,Work at LEAP Legal Software
Overview
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Overview
Reporting to the Senior Director of Marketing, you will be responsible for supporting marketing by crafting incredibly compelling content to enhance the LEAP reputation, awareness, and industry leadership with law firms across the United States. Responsibilities include creating content for promotional campaigns, thought leadership initiatives, and public relations efforts aimed at driving broader market awareness. If you have experience in helping to build a brand through innovative and compelling marketing programs, we’d like to meet you.This role combines creative development (copywriting and proofreading), internal collaboration, and strategic planning to manage the LEAP marketing messaging across all internal and external channels.You will join the LEAP Marketing team consisting of over 10 members that enjoy sharing ideas and are driven to be the best to reach their goals, and they have fun doing it!Responsibilities
The Marketing Communications Specialist responsibilities include, but are not limited to:Collaborate with marketing team to plan, develop, and execute New Business, Current Clients, Thought Leadership/PR campaigns to create awareness for LEAP.Write key company communications, which include the application of standard industry writing guidelines for all written content: web pages, press releases, awards submissions, blogs, e-books, ad copy, emails, etc.Review and provide proofing/strategic guidance on materials created by other departments. These include webinars, presentations, and emails, among others.Manage and maintain accurate and consistent messaging in the LEAP library of marketing collateral including guides, brochures, flyers, videos, etc.Assist with the creative process to ensure all content is not only correct but correlates to core messaging across all channels.Own thought leadership and content marketing calendars across digital, events, PR, media, etc.Collaborate with industry experts, clients, advisors, journalists, and others to establish LEAP as an industry leader.Be the voice of our written brand throughout the organization.Requirements3-5 years of proven work experience as a Marketing Communications Specialist or similar role.Highly organized and able to manage multiple projects at the same time.Elevated writer with the ability to craft compelling and cohesive stories.Hands-on experience with web and SEO content, ad copy, email, digital, and event marketing.Comfortable using technologies including Trello, Dropbox/Dropbox Paper, and MS Office.Expertise in marketing communications with proficiency in proofreading.Exceptional verbal and written communication skills – you’re comfortable presenting to internal and external stakeholders.BS in Marketing, English, Communications, Public Relations, or relevant field.Selection Criteria – Desired (but not required)
Experience working in the legal or SaaS industries.Experience working for a B2B company.BenefitsMedical, Dental and Vision Plans Available401k with Company Matching ProgramVirtual Staff EventsEmployee Assistance PlansFlexible Annual LeaveCompany Shares Opportunity
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age. We look for the best person for the job.