Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.CVS Health is seeking a Lead Data Scientist to join our team. As a Lead Data Scientist, Marketing Analytics, you will drive the next level of growth with CVS Health with a bold new approach to total health; a national direct to consumer healthcare brand reaching millions of prospects and members.Additionally, you will leverage data analytics to gain deep knowledge of the customer experience, use data and analytics to optimize marketing campaigns, and develop strategies through insights to attract new members and keep our current ones happy and healthy. As a key member of the team, you will bridge the marketing strategy and technical deployment of many different consumer and member journeys across multiple digital touchpoints.Responsibilities:+ Develop marketing audiences, set up test designs and strategies, and communicate out results for and insights for marketing programs+ Create consumer and member audiences through use of targeting models and consumer health preference segmentation+ Connect audiences to targeted media across multiple digital channels and experiences+ Track consumers and members across multiple touchpoints along the journey from consumer to member including digital advertising, web visits, and call center interactions+ Construct datasets for reporting and dashboards for optimizing marketing program performance across multiple touchpoints+ Support the launch, measurement and reporting on A/B and multi-variate tests to improve program performance across key indicators+ Assist in Mining data for insights and performance improvement opportunities to continually enhance consumer and member journeys+ Engage with marketing stakeholders to understand go-to-market plans and support marketing strategies with data driven insights+ Manage multiple projects using excellent time management and planning skills to ensure on time deployment and high-quality results+ Utilize effective data storytelling techniques to create presentations and content that easily communicates answers to complex problems in a clear and compelling wayRequired Technical Qualifications:+ 7+ years of relevant analytics experience+ 5+ years using R or Python+ 5+ years of experience in SQL at intermediate to advanced level+ 3+ years of Tableau or React to build dashboards and data productsRequired Business Qualifications:+ Direct to consumer marketing experience in a digital first business+ Familiar and fluent in web, paid digital media measurement and optimization (Adobe Analytics/ Customer Journey Analytics, Liveramp experience preferred)+ Demonstrates ability to communicate technical concepts and implications to business partners+ Ability to effectively influence stakeholders and become a trusted partner and be recognized as a go-to member of the analytics team+ Applied knowledge of advanced analytics tools and methodologies to analyze large data sets from multiple data sources+ Demonstrates proficiency in most areas of mathematical analysis methods, machine learning, statistical analyses, and predictive modelingEducation:+ Bachelor's degree or equivalent work experience in Mathematics, Statistics, Computer Science, Business Analytics, or related discipline.+ Master’s degree preferredPay RangeThe typical pay range for this role is:$136,217.50 - $267,800.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefitsWe anticipate the application window for this opening will close on: 09/29/2024Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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Lead Data Scientist, Marketing Analytics_