Digital Content Strategist, Lead
Booz Allen Hamilton - Mc Lean, Virginia, us, 22107![Booz Allen Hamilton](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Booz Allen Hamilton
Overview
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Overview
topics.You'll coordinate
content and graphics input and maintain detailed outreach calendars and release schedules across multiple platforms, including Facebook, Twitter, Instagram, Flickr, YouTube, blogs, and Web sites.You'll lead the execution of high-visibility digital outreach campaigns in collaboration with industry partners and
collaborators.You'll analyze
digital engagement performance and benchmarks against industry standards and best practices, including SEO, Google Analytics, Urchin 6, Twitter Analytics, and custom-build tools, as
appropriate.You'll translate
analyses into user-friendly snapshots and other products to visualize and demonstrate communication outcomes and return on
investment.You'll liaise
across client partners and collaborating organizations to synchronize message consistency and amplify campaign reach and impact.Due to the nature of work performed within this facility, U.S. citizenship is required.Join us. The world can’t wait.You Have:7+ years of experience with planning and executing social media or Web outreach campaigns for public sector, private sector, or non-profit clientsExperience with developing sophisticated, integrated digital engagement campaigns, including project planning, interagency coordination, and detailed content calendar planning and release schedulesKnowledge of digital analytics techniques and tools, including SEO, Google Analytics, Urchin 6, Twitter Analytics, and HootsuiteKnowledge of current and emerging trends, standard operating procedures, and best practices for conducting social media and outreach efforts to meet client missionsAbility to manage or oversee a range of junior- and mid-level Booz Allen team members and subject matter expertsNice If You Have:E xperience with supporting major public sector clients in conducting large-scale communications campaign workCompensationAt Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $84,600.00 to $193,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.
Digital Content Strategist, Lead
The Opportunity:The key to an organization’s growth is strong stakeholder communication that represents and supports its mission, values, and objectives. As a Digital Content Strategist, you know how to inform and engage key audiences and promote an organization’s desired reputation. We’re looking for an experienced communications specialist like you, who is ready to lead and willing to win for the client and live our mission every day. Here, you’ll share your consulting expertise to oversee the design, development, and production of a variety of internal and external communication materials and media that supports our clients in the federal space.As a Digital Content Strategist on our team, you'll manage end-to-end strategy, execution, and measurement of an integrated digital, social media, and Web presence for key clients engaging a range of audiences on a variety of
topics.You'll coordinate
content and graphics input and maintain detailed outreach calendars and release schedules across multiple platforms, including Facebook, Twitter, Instagram, Flickr, YouTube, blogs, and Web sites.You'll lead the execution of high-visibility digital outreach campaigns in collaboration with industry partners and
collaborators.You'll analyze
digital engagement performance and benchmarks against industry standards and best practices, including SEO, Google Analytics, Urchin 6, Twitter Analytics, and custom-build tools, as
appropriate.You'll translate
analyses into user-friendly snapshots and other products to visualize and demonstrate communication outcomes and return on
investment.You'll liaise
across client partners and collaborating organizations to synchronize message consistency and amplify campaign reach and impact.Due to the nature of work performed within this facility, U.S. citizenship is required.Join us. The world can’t wait.You Have:7+ years of experience with planning and executing social media or Web outreach campaigns for public sector, private sector, or non-profit clients
Experience with developing sophisticated, integrated digital engagement campaigns, including project planning, interagency coordination, and detailed content calendar planning and release schedules
Knowledge of digital analytics techniques and tools, including SEO, Google Analytics, Urchin 6, Twitter Analytics, and Hootsuite
Knowledge of current and emerging trends, standard operating procedures, and best practices for conducting social media and outreach efforts to meet client missions
Ability to manage or oversee a range of junior- and mid-level Booz Allen team members and subject matter experts
Bachelor's degree
Nice If You Have:E xperience with supporting major public sector clients in conducting large-scale communications campaign work
CompensationAt Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $84,600.00 to $193,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.
Work ModelOur people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.EEO CommitmentWe’re an equal employment
opportunity/affirmative
action employer that empowers our people to fearlessly drive change – no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.
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