Communications Manager- Social Media
Duke Energy - Charlotte, North Carolina, United States, 28245![Duke Energy](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Build an exciting, rewarding career with us – help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.
Job Summary
Build an exciting, rewarding career with us and help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work and competitive pay and benefits.
This position is responsible for creating and executing innovative social media and brand journalism strategies that bring to life how Duke Energy and its employees are delivering reliable, affordable and increasingly clean energy. The person in this role will collaborate across the company to produce compelling social media content and innovative programs that align with the company’s brand and business goals.
This person will be a results-oriented, strategic thinker with a strong social media background and a passion for engaging audiences in creative ways. The person should be a team player with a proven track record of setting clear objectives , building an effective social media content strategy and delivering results that exceed goals.
The Communications Manager is expected to integrate across a broad team and reports to the Director of Internal Communications & Digital Media.
Responsibilities
Develop and execute social media programs to drive engagement, brand reputation and business outcomes.
Maintain, develop and optimize Duke Energy’s and Piedmont Natural Gas’s existing social media platform strategies.
Assist the content team in promoting brand journalism stories across the company’s platforms.
Develop and execute effective content, initiatives and other projects on time and on budget.
Understand, advise and measure social/digital advertising efforts to maximize reach, effectiveness and value of campaigns.
Collaborate across internal departments to align social media strategies to broader company campaigns.
Drive the development of effective, platform-nuanced programming, especially for LinkedIn, Facebook, X and Instagram .
Assist with maintenance of the social media spokesperson program, as well as development of an employee advocacy program that aligns with the company’s mission while driving employee engagement.
Assist in planning and scheduling photo and video shoots across Duke Energy’s service territories as needed.
Support the emergency communications function.
Stay informed on company and industry-related issues and develop communications strategies to address these issues.
Remain apprised of the evolving social media and digital communications landscape and best practices.
Serve as part of the company’s emergency and storm response team.
Basic/Required Qualifications
Bachelor's degree in c ommunications, p ublic relations, j ournalism or a related field
In addition to bachelor's degree, two (2) years minimum of related work experience
In lieu of bachelor's degree, high school diploma/GED AND six (6) years minimum of related work experience
Desired Qualifications
2+ years of experience in social media platforms and strategy
Proficiency in social media management tools (Sprinklr, Hootsuite, Sprout Social, etc.)
Strong understanding and eye for content that connects with key audiences
Excellent written, verbal and visual communications skills
Experience measuring the effectiveness of social campaigns
Experience with crisis communications and/or issues management
Exceptional problem-solving, organizational and project management skills, with a meticulous attention to detail
Excellent collaboration skills and ability to influence internally
Experience in providing sound communications counsel to internal partners
Storytelling experience across a variety of mediums with a proven track record of delivering business outcomes
Expertise in developing and implementing high-risk communications plans
Demonstrated excellent interpersonal skills to work efficiently and effectively with clients, teammates and management
Experience representing the company externally with challenging audiences in challenging situations
Proficient in Microsoft Office products, such as Outlook, Word, PowerPoint and Excel, as well as SharePoint
Experience in the electric utility industry
Experience with a Fortune 500 company
Working Conditions
M – F, 2 – 3 days per week in office. May be required to come into the office more during training or emergency response.
Hybrid mobility classification - work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to a Duke Energy facility.
Occasional travel – 5-15% as needed.
#LI-AB1#LI-Hybrid
Travel Requirements
5-15%
Relocation Assistance Provided (as applicable) No
Represented/Union Position No
Visa Sponsored Position No
Posting Expiration Date
Monday, August 19, 2024
All job postings expire at 12:01 AM on the posting expiration date.
Please note that in order to be considered for this position, you must possess all of the basic/required qualifications.
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Brighter opportunities. Brighter futures. Duke Energy values ideas that come from a diverse and inclusive workforce, and we’re dedicated to providing a work environment where all people are valued, respected and able to reach their full potential. Duke Energy is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, childbirth or related medical conditions, including but not limited to lactation, religion, national origin, ancestry, ethnicity, citizenship, sexual orientation, gender identity, gender expression, age, marital status, physical or mental disability, genetic information, medical condition, military status, or protected veteran status. Duke Energy complies with all applicable state, federal and local laws, regulations and ordinances prohibiting discrimination.
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