MSC CRUISES Pty Ltd
Digital Marketing Specialist
MSC CRUISES Pty Ltd - Miami, Florida, us, 33222
Work at MSC CRUISES Pty Ltd
Overview
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Overview
JOB PURPOSE
MSC Cruises USA is expanding its media and marketing team to include a Digital Marketing Specialist. This position will manage digital marketing efforts and support the Digital Marketing Manager with a focus on Agency Management, Digital Media & Affiliate Marketing Performance, Media Tool Management, Creative Trafficking & Billing.
#LI-MK
#LI-Hydrid
KEY ACCOUNTABILITIES
• Agency & Project Management:
-Manage relationships with external media agency to ensure alignment with MSC Cruises' marketing strategies and objectives.
-Plan, execute, and oversee digital marketing projects from conception to completion, ensuring all deliverables are met on time.
-Manage priorities and timelines for Media Team across internal and external workstreams.
• Digital Media Performance
-Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
-Oversee weekly reporting calls & channel deep dives with agency teams.
-Collaborate with agency to provide optimization and test & learn recommendations.
-Generate executive summaries and reports to communicate performance to stakeholders.
• Affiliate Program Management:
-Lead all aspects of the affiliate marketing program including agency management, recruitment, and performance.
• Media Tool Management
-Collaborate with internal and external stakeholders to coordinate the implementation and maintenance of Media Pixels & Conversion APIs.
-Partner with internal teams and product feed provider to generate and maintain products feeds for ad platforms.
• Creative Management & Trafficking:
-Responsible for gathering and disseminating creative and technical specs for all paid media campaigns across internal and external stakeholders.
-Oversee trafficking of creative assets for media campaigns, ensuring timely delivery and proper implementation.
-Manage Paid Search & Affiliate copy to ensure compliance and alignment with MSC Cruises' promotional strategy.
• Billing
-Process invoices from Media Partners to ensure accuracy and timely payment.
QUALIFICATIONS (skills, competencies, experience)
• Must be a self-starter, with strong planning and organizational skills.
• Detail-oriented and proven ability to thrive in a fast-paced environment.
• Strong analytical skills and advanced knowledge of excel.
• Knowledge of Paid Media & Web Analytics Platforms include Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics.
• Proven understanding of the affiliate space and familiarity with all affiliate partner types (editorial, cashback, card-linked offers, strategic brand partners, etc.) and how to optimize partnerships to drive performance across various affiliate models.
• Proficiency in affiliate marketing tools and platforms (Rakuten Advertising preferred).
• Digital media planning experience at Ad Agency and/or in-platform hands on keyboard digital campaign management preferred.
VISA REQUIREMENTS (if any)
- Must have USA work authorization, US green card or US Passport
MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
MSC Cruises USA is expanding its media and marketing team to include a Digital Marketing Specialist. This position will manage digital marketing efforts and support the Digital Marketing Manager with a focus on Agency Management, Digital Media & Affiliate Marketing Performance, Media Tool Management, Creative Trafficking & Billing.
#LI-MK
#LI-Hydrid
KEY ACCOUNTABILITIES
• Agency & Project Management:
-Manage relationships with external media agency to ensure alignment with MSC Cruises' marketing strategies and objectives.
-Plan, execute, and oversee digital marketing projects from conception to completion, ensuring all deliverables are met on time.
-Manage priorities and timelines for Media Team across internal and external workstreams.
• Digital Media Performance
-Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
-Oversee weekly reporting calls & channel deep dives with agency teams.
-Collaborate with agency to provide optimization and test & learn recommendations.
-Generate executive summaries and reports to communicate performance to stakeholders.
• Affiliate Program Management:
-Lead all aspects of the affiliate marketing program including agency management, recruitment, and performance.
• Media Tool Management
-Collaborate with internal and external stakeholders to coordinate the implementation and maintenance of Media Pixels & Conversion APIs.
-Partner with internal teams and product feed provider to generate and maintain products feeds for ad platforms.
• Creative Management & Trafficking:
-Responsible for gathering and disseminating creative and technical specs for all paid media campaigns across internal and external stakeholders.
-Oversee trafficking of creative assets for media campaigns, ensuring timely delivery and proper implementation.
-Manage Paid Search & Affiliate copy to ensure compliance and alignment with MSC Cruises' promotional strategy.
• Billing
-Process invoices from Media Partners to ensure accuracy and timely payment.
QUALIFICATIONS (skills, competencies, experience)
• Must be a self-starter, with strong planning and organizational skills.
• Detail-oriented and proven ability to thrive in a fast-paced environment.
• Strong analytical skills and advanced knowledge of excel.
• Knowledge of Paid Media & Web Analytics Platforms include Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics.
• Proven understanding of the affiliate space and familiarity with all affiliate partner types (editorial, cashback, card-linked offers, strategic brand partners, etc.) and how to optimize partnerships to drive performance across various affiliate models.
• Proficiency in affiliate marketing tools and platforms (Rakuten Advertising preferred).
• Digital media planning experience at Ad Agency and/or in-platform hands on keyboard digital campaign management preferred.
VISA REQUIREMENTS (if any)
- Must have USA work authorization, US green card or US Passport
MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.