Marketing Manager
Wohali Builders, LLC - Coalville, Utah, United States, 84017Work at Wohali Builders, LLC
Overview
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Overview
Develop and implement integrated marketing strategies that align with Wohali’s brand values and business objectives.Conduct market research to identify trends, owner preferences, and competitive landscape to inform marketing plans.
Brand Management
Maintain and enhance Wohali’s brand image and positioning.Ensure all marketing communications are consistent with the brand guidelines and voice.
Campaign Management
Plan, execute, and manage multi-channel marketing campaigns including digital, print, social media, and events.Track and analyze campaign performance to optimize ROI and achieve marketing goals.
Content Creation
Oversee the creation of high-quality content that highlights Wohali’s unique offerings and luxury experience.Collaborate with internal teams and external agencies to produce engaging visuals, videos, and written materials.
Digital Marketing
Manage the Wohali’s online presence, including the website, social media platforms, and email marketing.Utilize SEO, SEM, and other digital marketing techniques to drive online traffic and bookings.
Customer Engagement
Develop initiatives to enhance customer engagement and satisfaction.Implement loyalty programs and personalized marketing efforts to retain and grow the customer base.
Event Coordination
Organize and promote exclusive events and experiences that attract high-end clientele.Work with the events team to ensure seamless execution and memorable guest experiences.
Budget Management
Manage the marketing budget, ensuring efficient allocation of resources.Monitor expenditures and adjust strategies to stay within budget while maximizing impact.
Analytics and Reporting
Analyze marketing data and generate reports to assess performance and inform future strategies.Provide regular updates to the Director of Marketing and senior management on marketing activities and results.
QualificationsBachelor’s degree in marketing, Business Administration, or a related field.Minimum of 5 years of experience in marketing, preferably within the luxury hospitality industry.Strong understanding of luxury branding and high-end consumer behavior.Proven experience in developing and executing successful marketing campaigns.Excellent communication and interpersonal skills.Proficiency in digital marketing tools and platforms.Creative thinker with a strategic mindset and attention to detail.Ability to manage multiple projects and meet deadlines in a fast-paced environment.