Digital Marketing Manager
Agility Talent, LLC - New York, New York, us, 10261Work at Agility Talent, LLC
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Overview
Develop and execute marketing campaigns to increase lead flow and nurture leads. Involves content requirements, design elements, campaign logic, reporting setup, and supporting systems management.Campaigns will include retargeting, paid search, display, and other paid channels.Identify, evaluate, and execute new digital marketing strategies and tactics.Manage reporting of all ROI on campaigns and channels.Analytics:
Optimize and streamline Google Analytics by creating custom reports, goals, and events.Utilize Salesforce and Hubspot to create marketing pipeline reporting for channels including website, email, and paid campaigns.Create & optimize strategy for lead nurturing and scoring by using Hubspot reporting and other tools.SEO:
Ensure all marketing copy is optimized with targeted keywords.Optimize SEO on website and landing pages, including h1 tags, metadescriptions, etc.Execute and analyze A/B testing throughout the site and landing pages.Strategize and implement retargeting campaigns.Manage and execute WordPress CMS content updates.Assist in the website relaunch.Qualifications for Digital Marketing Manager:
3+ years experience in Digital Marketing, in a SaaS B2B based companyHands-on experience with A/B testing, paid search, retargeting, and Google Adwords campaignsUnderstanding of lead generation and tracking – experience with marketing automation tools (Hubspot, Marketo, Pardot, etc) and Salesforce CRM a mustStrong data analytics experience with ability to create reporting in Salesforce and HubspotAbility to build reports and understand conversion flows within Google AnalyticsUnderstanding of SEO and previous experience implementing SEO best practices.Bachelor’s Degree required, with strong academic track recordKnowledge of Financial industry a huge plusSalary: $70,000- $100,000Location New York, NYApply For This Position Your Name (required)
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