Senior Marketing Manager
Texas Health Huguley FWS - Sebring, Florida, United States, 33876![Texas Health Huguley FWS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Texas Health Huguley FWS
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Overview
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.• In collaboration with the AVP of marketing and brand strategy, and the hospital c-suite team, develops and manages the marketing operating budget for the hospital.• Serves as the hospital leader in working knowledge of the competitive landscape. Maintains a strong working knowledge of competitors, technology, and new physicians in the market. Communicates updates on a regular basis to leadership and other stakeholders.• Has a strong understanding of market research related to the local area and key service lines. Works closely with market research and service line leadership teams on market analysis and reporting to support marketing strategy development, consumer, and physician information.• Responsible for creation and development of growth strategies and content planning for hospital programs/service lines including background, research information, content and copy, timelines, and deadline management.QualificationsThe expertise and experiences you’ll need to succeed:• Bachelor’s degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration, or related field.• Minimum of seven (7) years’ experience and proven track record in strategic and integrated marketing communications that includes management of key functions including: strategic marketing and planning, brand strategies, advertising and promotional plans, revenue growth strategies, agency relationships, community partnerships.• Minimum of two (2) years of management experience with proven track record of leading and managing a team for results.• Experience working in a healthcare marketing, advertising agency, or strategic and integrated marketing role is required.
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